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Fin534 Final Paper

By | December 2012
Page 1 of 7
534Living in the town of Lebanon, which happens to be the corporate headquarter of Crackel Barrel Old Country Store I decided to do my research about them. All throughout the city and surrounding area I meet families with some form of ties with the company. Several friends of my family work or have worked either directly for or with the company since its inception; this includes the corporate pilot, retired chief legal council, sour bread suppliers, and a few marketing department employees.

The companies profile on the financial page of Yahoo states that, “Cracker Barrel Old Country Store, Inc., through its subsidiaries, engages in the development and operation of the Cracker Barrel Old Country Store restaurant and retail concept in the United States. Its restaurants provide breakfast, lunch, and dinner. The company’s gift shops offer various decorative and functional items, such as rocking chairs, holiday and seasonal gifts, apparel, toys, music CD’s, cookware, old-fashioned-looking ceramics, figurines, a book-on-audio sale-and-exchange program, and various other gift items, as well as candies, preserves, pies, cornbread mixes, coffee, syrups, pancake mixes, and other food items. As of May 22, 2012, it operated 615 company-owned locations in 42 states. The company was formerly known as CBRL Group, Inc. and changed its name to Cracker Barrel Old Country Store, Inc. in December 2008. Cracker Barrel Old Country Store, Inc. was founded in 1969 and is headquartered in Lebanon, Tennessee. (http://finance.yahoo.com/q/pr?s=CBRL+Profile).

While working in the family gasoline business back in the late 1960s, Dan began thinking of ways to better meet the needs of folks on the road. Back then, the interstate system was still young and goods and services were hard to come by and often not to be trusted. What's more, with the rise of fast food, the little places that served up some of the real flavor of America seemed to be getting pushed out. Fast food might be a...
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