Film Must First Be Recognized as an Industry Before It Is Considered as a Cultural Object. Critically Examine the Meaning and Implication of This Statement with Particular Reference to Wales

Film must first be recognized as an industry before it is considered as a cultural object. Critically examine the meaning and implication of this statement with particular reference to Wales  

When looking at this statement, that film must first be recognized as an industry before it is considered as a cultural object and the meanings and implications of this statement in regard to Wales, many factors need to be taken into account. Firstly, the meaning of the film industry in Wales will be looked at in regards to what an industry is, in terms of film being a commodity to be produced and sold due to economical factors. The issue of where monetary funding comes from for Welsh film will also be discussed. Welsh films will be looked at in terms of the historical implications in relation to main stream and well known Welsh film's that have contributed to enforcing stereotypes and misrepresentations of Wales and its people in an industrial framework. Concerns such as accurate images of Wales and issues of representation in terms of the lack of Welsh language in films will also be discussed. Comparisons with the Scottish film industry will be made with Wales, as Scotland can be seen as a model for the Welsh film industry, and the problems that have arisen in the Scottish film industry will be discussed in relation to the development of a Welsh film industry and the introduction of National Assembly for Wales and Sgrîn.

The meaning that film in Wales will be firstly looked at as an industry suggest that film making, production and distribution etc will be driven by the economy factors, this can be seen by political economy theory and approach that "the production of media products whether news, journalism, film, …. or whatever is structurally constrained by economic factors" (Williams, K. 2003, p: 56) Therefore, film will be looked at as a commodity first, moreover, the Welsh film industrial agenda will be constrained by the hunt for as big an audience as   possible.... [continues]

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