Topics: Coffee, Corporate social responsibility, Iced coffee Pages: 6 (1415 words) Published: March 18, 2013
Passion… The Origins of Our Passion…

Figaro’s Advocacy Figaro’
Figaro Foundation Corporation & Figaro Coffee Company, Inc.

The Figaro Coffee Company was established in 1993 by a group of seven friends, whose zeal for coffee was acquired from their travels all over the world. The name Figaro came from a character in Gioacchino Rossini’ Rossini’s opera, The Barber of Seville.

This passion began as a hobby of brewing, tasting and experimenting with many varieties of coffee from around the globe. It soon grew into a business, with the purpose of sharing the fine art of European coffee culture with as many people as possible.

The first Figaro Coffee Store formally opened in November 1993, a simple kiosk located in one of Manila's premiere malls Glorietta) (Glorietta) known then as the F Store. Originally, Figaro offered a selection of specialty coffees from around the world, always freshly brewed, as well as a variety of coffee and tea paraphernalia.

The seven friends managed the Coffee Store themselves, serving their customers personally, and teaching them how to brew and enjoy their own coffee at home. This kind of personalized service endeared Figaro to its customers, generating a devout following of deeply serious coffee drinkers.

Corporate Mission
We provide excellent coffee and gracious service creating a memorable experience for people who appreciate high quality coffee and demand for exceptional service.

Figaro’ Figaro’s distinctive store design, unique ambiance and style of service satisfies the global customer. longFigaro creates long-term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees.

Beans… The Secret of Our Beans…
We will always practice good governance and actively sociopursue the cause of socio-cultural and environmental concerns. We will always give you quality service, quality products & value for your money. Our Beans are Always Freshly Roasted. Coffee beans need to be roasted to bring out their irresistible flavor and aromatics. However, once they are roasted, they begin to deteriorate. This is why, freshness is very important. The sooner a roasted bean gets into a cup, the better the flavor.

Crismel F. Verano Chief Executive Officer

Vision… Corporate Vision…
At Figaro, we roast our beans here. That means, once roasted, they get to our shops right away. They don't travel great distances or great time spans to get to you. We also cook them in our very own roasters carefully watched over by our roasting experts who make sure each bean is done perfectly.

We will be the preferred brand of specialty coffee of the international business traveler. Our products and unique style of service will leave a lasting impression among our customers. We will be the investment of choice in the countries where our brand is represented thereby providing attractive returns to all our shareholders.

We will be a model employer that inspires its stakeholders to be better than its leaders because the opportunities for career and personal growth will drive them to excel. We will be the most admired training facility for coffee education making us the best training ground for those who want to establish a career or business on coffee and… and…

We will be remembered as a committed advocate of corporate social responsibility by championing the cause of coffee to help farmers live a better life.

To cater to the different taste preferences, Figaro offers a wide selection of hot or cold coffee and tea concoctions, accompanying pastries and savory meals. We recommend you try them all to encounter the unique offer… delight each has to offer…

Definition of Corporate Social Responsibility Importance of CSR for Figaro The Figaro Foundation Corporation Figaro's CSR Programs and Projects My Role as a Figaro Talent

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