Fiama Di Wills

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AMITY BUSINESS SCHOOL, NOIDA
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REPORT ON:

NEW PRODUCT DEVELOPMENT OF ITC’s FIAMA DI WIllS

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SUBMITTED TO:

MS. SUPRITI AGGARWAL

SUBMITTED BY:

GROUP-9

Anshika Chhabra (F-18)

Gangesh Gunjan (F-28)

Pranav Pravin (F-38)

Eshan Bhateja (F-39)

ACKNOWLEDGEMENT

We members of Group 9, would like to take this opportunity to express gratitude to our teacher and mentor, Ms. Supriti Agarwal, for providing us support and constant guidance without which we would not have been able to complete the project.

Her constant guidance and support made this work an enriching experience for us. We were able to learn so much about the holistic, integrated, Principle- centric approach for solving personal & professional problems.

Lastly we would like to thank all those who have directly or indirectly assisted us in completing this project which includes those who provided with the congenial environment for work and our friends and family who at different times provided us with the required data.

Group 9

INDEX

1. ABSTRACT

2. INTRODUCTION

3. RESEARCH METHODOLOGY

4. LITERATURE REVIEW

5. DATA ANALYSIS

6. CONCLUSION

7. BIBLIOGRAPHY

ABSTRACT

The Major objectives of the project are as follows:-

• To analyze the new product development strategies and the steps which a product goes through after when it is launched.

• To analyze the research methodology which is involved in new Product Development(in this case the new product in fiama di-Wills)

• To do the Literature review of the product this involves company review and many other literature aspects.

• To do the data analysis part so that to figure out the sales and promotion of the product and whether the offers and advertisements are enough for this new product to get stability in the market.

• And To finally conclude the project by examining all the tests which are carried out.

Introduction To the Project:-

Our project Concentrates on how a new product is launched in the market and then to develop that particular project, what type of strategies a company generally make is all what we want to figure out.

Here The new product that we have taken is ITC’s “Fiama Di Wills”.

New Product Development:- The development of original products, product improvements, product modifications, and new brands throught the firm’s own R & D efforts.

ITC launched Fiama Di Wills, a premium range of shampoos , following the success of Essenza Di Wills, its exclusive range of fine fragrances and super premium personal care products. Fiama Di Wills continues ITC’s tradition of bringing world class products to the Indian consumer.

Now the challenge for ITC was to make this product stable in the market and to carry out various strategies.

A unique blend of nature and science, 'Fiama Di Wills' shampoos are an outcome of 4 years of extensive product development by scientists at the ITC Research and Development Centre with the assistance of American product formulation experts. The fragrances for the various products have been developed in conjunction with leading international fragrance houses. The packaging is contemporary and the guiding design principle, including the cap closure, highlights the brand by combining round and organic natural form with a clean and scientific look. The shampoos, introduced in 2 convenient sizes are offered in 4 variants designed to deliver very specific needs to the consumers. The superior product and brand experience is a result of ITC's extensive and deep consumer insightople will like this product.

About Fiama Di Wills [pic]

In September 2007, ITC launched Fiama Di Wills, a premium range of personal care products comprising shampoos, conditioner, shower gels and soap. This premium...
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