Fiama Di Wills

Page 1 of 13

Fiama Di Wills

By | Feb. 2010
Page 1 of 13
AMITY BUSINESS SCHOOL, NOIDA
[pic]

REPORT ON:

NEW PRODUCT DEVELOPMENT OF ITC’s FIAMA DI WIllS

[pic][pic]

SUBMITTED TO:

MS. SUPRITI AGGARWAL

SUBMITTED BY:

GROUP-9

Anshika Chhabra (F-18)

Gangesh Gunjan (F-28)

Pranav Pravin (F-38)

Eshan Bhateja (F-39)

ACKNOWLEDGEMENT

We members of Group 9, would like to take this opportunity to express gratitude to our teacher and mentor, Ms. Supriti Agarwal, for providing us support and constant guidance without which we would not have been able to complete the project.

Her constant guidance and support made this work an enriching experience for us. We were able to learn so much about the holistic, integrated, Principle- centric approach for solving personal & professional problems.

Lastly we would like to thank all those who have directly or indirectly assisted us in completing this project which includes those who provided with the congenial environment for work and our friends and family who at different times provided us with the required data.

Group 9

INDEX

1. ABSTRACT

2. INTRODUCTION

3. RESEARCH METHODOLOGY

4. LITERATURE REVIEW

5. DATA ANALYSIS

6. CONCLUSION

7. BIBLIOGRAPHY

ABSTRACT

The Major objectives of the project are as follows:-

• To analyze the new product development strategies and the steps which a product goes through after when it is launched.

• To analyze the research methodology which is involved in new Product Development(in this case the new product in fiama di-Wills)

• To do the Literature review of the product this involves company review and many other literature aspects.

• To do the data analysis part so that to figure out the sales and promotion of the product and whether the offers and advertisements are enough for this new product to get...