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PMPG 5500 – Group Assignment Cover Page
Instructor Name:
Cheryl Francis-Nurse
Assignment Name:
Assignment 1 - Business Concept
Group Number:
Group 2
Date of Submission:
September 18, 2014
The following students were present for the group discussion and contributed to the assignment as indicated:
Student Name
Contribution to Assignment
1. Barbosa Filho, Antonio Carlos Title, Nature of Business
2. Joshi Suraj Title, Nature of business, Final Draft
3. Sandhu Harpreet Singh Rationale and Objectives
4. Sidhu Gurkeerat Rationale and Objectives
5. Olajide Fanimi Title and Objectives
The following students were absent for the group discussion and could not contribute to the assignment:
Student Name
1.None
Title: An Indian Fast Food Restaurant “Parantha Express”
Nature: Food and beverages service
Rationale: To build a lasting brand that stands for affordable food and highest quality and customer service while introducing innovative ideas to the food culture.
Objective: To start an Indian fast food shop at Humber College, North campus by January 5, 2015 and to achieve a 20% sales by April 2015.
Specific – To provide an Indian fast food service to Humber North campus student.
Measurable – Business progress would be measured in terms of sales and customer feedback.
Agreed, Achievable and Attainable – Apart from fulfilling the market need of variety and cost effective food options, it targets a huge consumer/patron share of more than 60% of the campus.
Realistic – It caters for a market that is dominated by Indians, local and international students and vegetarians and is realistic as it involves low investment and high ROI on the same. As the food and beverage industry provides a profit margin window of 150-200%.
Time Bound – Set up the business by January 5, 2015.
Specific Product/Service: Preparing and selling Indian fast food which would be ideal for both on the go eats and sit
Instructor Name:
Cheryl Francis-Nurse
Assignment Name:
Assignment 1 - Business Concept
Group Number:
Group 2
Date of Submission:
September 18, 2014
The following students were present for the group discussion and contributed to the assignment as indicated:
Student Name
Contribution to Assignment
1. Barbosa Filho, Antonio Carlos Title, Nature of Business
2. Joshi Suraj Title, Nature of business, Final Draft
3. Sandhu Harpreet Singh Rationale and Objectives
4. Sidhu Gurkeerat Rationale and Objectives
5. Olajide Fanimi Title and Objectives
The following students were absent for the group discussion and could not contribute to the assignment:
Student Name
1.None
Title: An Indian Fast Food Restaurant “Parantha Express”
Nature: Food and beverages service
Rationale: To build a lasting brand that stands for affordable food and highest quality and customer service while introducing innovative ideas to the food culture.
Objective: To start an Indian fast food shop at Humber College, North campus by January 5, 2015 and to achieve a 20% sales by April 2015.
Specific – To provide an Indian fast food service to Humber North campus student.
Measurable – Business progress would be measured in terms of sales and customer feedback.
Agreed, Achievable and Attainable – Apart from fulfilling the market need of variety and cost effective food options, it targets a huge consumer/patron share of more than 60% of the campus.
Realistic – It caters for a market that is dominated by Indians, local and international students and vegetarians and is realistic as it involves low investment and high ROI on the same. As the food and beverage industry provides a profit margin window of 150-200%.
Time Bound – Set up the business by January 5, 2015.
Specific Product/Service: Preparing and selling Indian fast food which would be ideal for both on the go eats and sit