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By | March 2013
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Task 4: (582 words)
Write a literature review for “Does CSR (corporate social responsibility) help or hinder a company’s performance?”

This literature review explores the state of the art in corporate social innovation research. It briefly outlines the main themes in the corporate social responsibility (CSR) debate organizational legitimacy, moral choices, stakeholder interaction, sustainable development radical and user driven innovation. The paper then reviews the major objects of corporate social innovation singling out and eco innovations as key themes. It closes by analyzing how social innovation is enacted at each of the four levels discussed in the first part. The debate about CSR has been said to have begun in the early 20th century, amid growing concerns about large corporations and their power. The ideas of charity and stewardship helped to shape the early thinking about CSR in the US (Saurabh Gaur, 2011) . Our work would like to verify, after a review of literature, by using panel data, if some performance indicators can be affected by the firms’ social responsible behavior and their certifications. The novelty of our analysis comes from its dynamic aspect and from the buildin g of a CSR index that intersects two of the three main international indices (Dow Jones Sustainability World Index, FTSE4Good Index,2011), in order to be objective and to have a representative sample. The main results seem to support the idea that the CSR firms are the more virtuous, having better performances in the long run. in reporting is clearly crucial whereby being transparent does not necessarily mean revealing everything as this can be counterproductive to the communication of the key message (Bebbington et al., 1999). Consequently, companies must decide how much information to disclose. Based on different stakeholders to needs whereby it is sometimes necessary to disclose information that puts the company in a bad light. The ample room for manoeuvre in identifying...