About the company
Nokia Corporation (NYSE: NOK) is one of the world's largesttelecommunications equipment manufacturers. It has since established aleading brand presence in many local markets, and business has expandedconsiderably in all areas to support customer needs and the growth of thetelecommunications industry. Nokia also produces mobile phoneinfrastructure and other telecommunications equipment for applicationssuch as traditional voice telephony, ISDN, broadband access, professionalmobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major marketand protocol, including GSM, CDMA, and WCDMA.
SWOT Analysis of the Company: Nokia
Nokia has largest network of distribution and selling as compared toother mobile phone company in the world. It is backed with the highquality and professional team in the HRD Dept. The financial aspect isvery strong in case of Nokia as it has many more profitable business.The product being user friendly and have all the accessories one wantthat is why is in great demand making it No-1 selling mobile phones inthe world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product.
Nokia has many strengths and some weakness. Some of theweakness includes the price of the product offered by the company.Some of the products are not user friendly. Not concern about the lower class f the society people. Not targeting promotion toward them. The price of the product is the main issue. The service centers in India arevery few and scare. So after sales service is not good. Opportunity
Nokia has ample of opportunity to expand its business. With thewide range in products, features and different price range for different people, it has an advantage over the competitors around. With theopportunity like ‘Telecom penetration in India’ being at the peak time, Nokia...
Please join StudyMode to read the full document