Ferrari Case Study

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  • Topic: Ferrari, Alfa Romeo, Maserati
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  • Published : March 20, 2013
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ENZO FERRARI
The Making of the Motor Racing and Sport Cars Knowledge Cluster Case study of an inspired leader

Piero Formica

Taking its place to support the others The complete consort dancing together.

Eliot (1970) ‘Little Gidding’ in the Four Quartets

In 2002 Ferrari was awarded as the most respected Italian company in the world, according to a survey of more than 1000 top managers in twenty countries across the globe.

Ferrari’s legend extends well beyond the automotive world and motor racing and sports-car industry, to reach the broader business community as well as the general public. The legend has been built around the efforts and determination of his founder and mentor, Enzo Ferrari.

There is an untold part of the outstanding legacy that Enzo Ferrari left behind him. This is the invaluable contribution he made to the creation of a knowledge cluster in the motor racing and sports car industry.

It deserves to be observed that the making of the Ferrari’s knowledge cluster bears much relation to the combined influence of different personalities, all strong and extremely demanding, who, to a greater or lesser extent, shared:

• Extraordinary ingenuity and sensibility along with a way to face work with humility.

• Strong conviction and stubborn determination with which they pursued their objectives.

• Awareness of their worth, having started from scratch and knowing that results are obtained with struggle and diligence, not by chance or shortcuts.

On top of these traits there was the Ferrari’s anticonformist posture. He was someone who thought for himself. His innovative daring made appealing to him to deal with young men endowed with freshness and imagination.

1. 1898-1917:

On-the-field knowledge and training

Since the very early days of his education Ferrari was driven by the tacit knowledge embedded in the field of the father’s experience as a rural metal worker. His father's company, a small foundry, made sheds and gangways for the railroads in Italy. Ferrari was never interested in school. He had aspirations. One of these was to be a race car driver.

Ferraris’ on-the-field education produced the cultural space which enabled, nourished and thrived formal education and training in sports-car.

The case of Ferrari Owners Club Florida Region - Drivers Education

The school is recommended for anyone without significant track experience or not completely familiar with the track, those who have never attended a formal driving school and anyone wishing to simply become a better driver.

A morning and after lunch classroom session combined with individual instruction and ample track time will greatly enhance comfort level at speed.

Diploma will memorialize accomplishment as a Florida Region Driving School graduate. All drivers will participate in one of three groups:

The beginning group is designated for drivers with little or no track experience, who simply wishing to drive on the track and enjoy their cars at a very controlled speed.

The touring group is intended to allow enjoyment of your car at speeds greater than allowed on public roads.

The sport group requires a full FIA rated fire suit including shoes, socks, and gloves. No passengers are allowed. A club approved driving instructor may ride in the car with permission of the track steward. Speeds are not limited but must be well within the capability of the driver and the car.

The club reserves the right to determine, at the track, the appropriate run group for any participant. This...
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