Female Discrimination in the Mass Media

Mass media is one the most proficient ways to advertise new or improved products.   Catchy jingles, bold font, and abstract pictures are amongst the various ways to grasp the audience’s attention.   These characteristics grab the attention of individuals and persuade them to buy whatever it is a company is selling.   The key factor is the product may not even be physically seen within the advertisement.   For instance, a commercial will not show the actual product until the very end when the company suggests that their product is the product for you.   So how would a person know that this merchandise that is being advertised is really something they need? What grabs their attention? A key factor to selling merchandise that companies insist should be spread throughout media is the portrayal of sex.   Believe it or not, sex sells!   Unfortunately, most of the sexual content represented within these advertisements is degrading towards women. However, women have conformed to the humiliation and still purchase products seen or read about in the various forms of mass media.   This paper will describe a particular advertisement for Burger King that uses sexual content to get the point across of what the company wants to sell.   Furthermore, an analysis on the viewpoints of men , women, children, and the elderly towards the advertisement will be discussed.   Lastly, a conclusion of personal viewpoints will be shared based on the intake of the advertisement.
An advertisement for Burger King’s latest sandwich, “BK Super Seven Incher”, was distributed for a short time in Singapore before it was quickly discontinued for public eye.   This advertisement has a picture of a the “mind blowing” sandwich near the open mouth of a young, wide eyed woman, associated with the tagline “It’ll blow your mind away.”   The ad continues with, “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes... [continues]

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