Fedex Successful Marketing

Topics: Marketing, Customer, Customer service Pages: 4 (979 words) Published: August 12, 2009
Student name: 1. Lim Chai* Ping * A115924
Case study
Questions for discussion:
Which three environmental forces are likely to have the greatest effects on FedEx? Explain your answer. Environmental forces are the unpredictable forces that cannot be controlled and it can be detrimental to the company’s position. Three of the following forces have the greatest impacts on FedEx: Competitors

Intense competition from the U.S Postal Service, UPS, Emery, DHL andRPS has enormous effects on FedEx’s business. Competition will affect the profit volume and share market of an organization. Natural disaster

Natural disaster such as tropical storms and typhoons are unexpected and uncontrollable. It potentially affects shipping and delay the delivery. Technological advancement
Technological advancement can possess threats to the company such as the electronic document delivery, E.g. : Fax machine and e-mail can be a competition to FedEx where people have other option to deliver their mails and documents faster, cheaper and hassle-free. For example, just by a click on the mouse, an e-mail can be accessible by the recipients from another end of the globe. However, on the other hand, FedEx’s business growing tremendously due to the mushrooming of online businesses which rely on shipping services to deliver merchandise. What are the major strengths, weaknesses, opportunities, and threats (SWOT) associated with FedEx? Strength FedEx strives to provide the best service quality to its customers where it continually improves its services by enhancing its distribution networks, transportation infrastructure, information technology and employee performance. FedEx invest heavily in information technology and has moved to e-commerce in order to fulfill orders from B2B and B2C merchants. It is the first transportation company to embrace wireless...
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