Feasibility Study Sample Food Cart
FEASIBILITY STUDY
CHAPTER I
INTRODUCTION
This feasibility study aims to rationalize information of a proposed business in order to provide a clear rationale of basic factors in marketing which includes the strength and weakness in a venture and the opportunity and threat that is presented by the environment.
Background of the Study Food is the primary necessity in the world. It is usually of plant and animal in origin which is consist and contains essential nutrients ingested and assimilated by an organism to produce energy, stimulate growth, and maintain life such as carbohydrates, fats, proteins, vitamins, or minerals. Historically, food is secured through hunting and agriculture like farming and animal raising. By that time, food is not yet a trend in the worlds industries. Nowadays, food industry supplies the world populations consumed food energy. The industry is supported by intensive farming and industrial agriculture to continually supply the global demand for food. The emergence of food production industry has been a large break for companies and entrepreneurs to grab the opportunity of global need of food. Such businesses like restaurant and food production, manufacturing, and processing has arise. These businesses did establish a development in every product in order to give the consumers a better product. These matters now triggered the public to establish standards in buying and purchasing food products. Then quality in food now gives the challenge to the business to essentially sustain the stability of sales in the market. In the Philippines, the Department of Food and Drugs is the agency that monitors, examines and studies the quality and standards of food and drugs as a part of protecting the public’s health and safety in consuming food products. Because of the rapid growth in the field of food business, from single product, marketing experts has come up with the idea of food product variations in order for them to
CHAPTER I
INTRODUCTION
This feasibility study aims to rationalize information of a proposed business in order to provide a clear rationale of basic factors in marketing which includes the strength and weakness in a venture and the opportunity and threat that is presented by the environment.
Background of the Study Food is the primary necessity in the world. It is usually of plant and animal in origin which is consist and contains essential nutrients ingested and assimilated by an organism to produce energy, stimulate growth, and maintain life such as carbohydrates, fats, proteins, vitamins, or minerals. Historically, food is secured through hunting and agriculture like farming and animal raising. By that time, food is not yet a trend in the worlds industries. Nowadays, food industry supplies the world populations consumed food energy. The industry is supported by intensive farming and industrial agriculture to continually supply the global demand for food. The emergence of food production industry has been a large break for companies and entrepreneurs to grab the opportunity of global need of food. Such businesses like restaurant and food production, manufacturing, and processing has arise. These businesses did establish a development in every product in order to give the consumers a better product. These matters now triggered the public to establish standards in buying and purchasing food products. Then quality in food now gives the challenge to the business to essentially sustain the stability of sales in the market. In the Philippines, the Department of Food and Drugs is the agency that monitors, examines and studies the quality and standards of food and drugs as a part of protecting the public’s health and safety in consuming food products. Because of the rapid growth in the field of food business, from single product, marketing experts has come up with the idea of food product variations in order for them to