Feasibility Study Proposal Example

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Business Proposal for
Al Bustan Retail Facility (ARF)

Prepared By: Dr. Munir Hourani

Introduction

Al Bustan Retail Facility (ARF) Business Proposal will define broad city-wide goals for sustainable development into focused, actionable, area-specific strategies to ensure the vitality of the central area of Abu Dhabi city and enable us to achieve our community vision Abu Dhabi 2030. The planning process will place an emphasis on ways to promote and improve mixed uses and quality future concept of a retail facility, service-oriented and affordable, transportation and parking management, and the quality and capacity of public infrastructure. Our intent is to identify, understand, and address current strengths and barriers to the creation of new futuristic retail facility development. At the same time we need to make the hard decisions necessary to facilitate the continued evolution and maturation of this vital and dynamic mixed use (ARF) facility. We will hire specialized retail consultant to help produce and accomplish this study and put it in force.

Feasibility Study Methodology

Our Study will serve the objectives by addressing the future retail marketing concepts through utilizing and studying of the following trends: 1. Successful in international retail trends and retailing trends to attract the ‘new consumer'. 2. Creating new store (Future Stores) designs and concepts to engage consumers and drive profits. 3. Utilizing the latest in-store technology platforms to effectively create, manage and measure the in-store shopper experience. 4. Harnessing the power of innovative multichannel solutions to engage with new customers and increase the shopper experience 5. Maximizing the potential of social media to engage with the new consumer 6. Future Branding: Connecting your brand with today's consumer 7. Engaging with the regional consumer: Successfully introducing customer loyalty schemes to increase repeat custom, brand visibility...
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