Feasibility Study on Sports Acadamy

Topics: Marketing, Market segmentation, Product differentiation Pages: 6 (1499 words) Published: May 1, 2013

The maverick sports academy will be a full-service multisport complex situated along vellore-bangalore national highway near pallikonda. There are currently no other sports facilities like this one anywhere in vellore. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of the MSA mission, goals, and objectives. The keys to success for the MSA are our ability to market effectively, creating an unmatched "cool" atmosphere where people will like to be, and hiring qualified/certified and knowledgeable staff to aid in the running of our programs and leagues. The sports and fitness club industry is a booming business that produced over $10.6 billion last year and is projected to continue its current trend.


The main objectives of our academy are:

a) We aim at selling 400 membership in year one, 700 by the end of year two and thousand by the end of third year.

b) We provide quality training and opportunities for bringing out the best out of individuals.

c) Organize and develop various sports leagues and market them effectively.


The MSA is a multisport and fitness complex designed to be used by the residents of vellore and the surrounding areas. It is our mission to provide the best programs, staff, and equipment, to fully meet the various sports and fitness needs of our members. Besides providing an excellent value to our customers. VISION:

1) MCSA will change the way sports are taught and delivered in the country.

2) We believe in benefits of sports, fitness, and wellness for the individual and community as a whole.


The Keys to Success for The Supreme Courts are as follows:
1. Marketing:
We must make The maverick Courts a common name in the city and creatively market our services to each of our market segments. 2. Atmosphere of facility:
By creating an unmatched "cool" atmosphere in The Supreme Courts through the use of first class equipment, floors, colors, and big screen TVs, people will want to frequent our facility often and our ability to retain members will be enhanced. 3. Knowledgeable/qualified staff and management:

By providing the users of the facility with knowledgeable and qualified staff who show genuine concern for the patrons, people will feel comfortable and confident that The Supreme Courts can meet all of their sport and fitness needs.


The Supreme Courts will be a Limited Partnership corporation that will be privately owned.


Our start-up requirements come to 20 crores. Included in these costs is the building, all development costs, equipment, and start-up capital. We have our own land of 5 acres to locate and design the academy.


1) First class fitness and lifestyle centre.
2) 2 full size basketball courts.
3) 4 volleyball courts.
4) 3 world class tennis courts.
5) 3 badminton courts.
6) 2 courts indoor field hockey.
7) 2 top class cricket grounds and one football field.
8) 4 squash courts.

These hardwood courts will be manufactured and installed by the industry leader DLF and this will be the premier sport floors in the city.


On the upper level surrounding the courts there will be a food and beverage area where users of the facility can replenish their bodies. This area has been placed on the upper level so the users may have a bird's-eye view of the happenings on the courts while enjoying their favorite non-alcoholic beverage and/or snack. Included in this area will be various big screen TVs that will show either sporting events, sports news, or appropriate programs that users wish to watch.


Other services and features of MCSA are,

Full-service locker rooms for both men and women that will accommodate up to 120 lockers. Large shower areas,...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Feasibility Study
  • Feasibility Study Essay
  • Essay on Feasibility Study
  • Feasibility Study Essay
  • Feasibility Study Essay
  • Essay on Feasibility Study
  • Feasibility Study Essay
  • Feasibility Study Essay

Become a StudyMode Member

Sign Up - It's Free