Feasibility Study of a Coffee Shop
Index
Executive summary
1.1 Objectives
1.2 Keys to Success
1.3 Mission
Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities
Products
3.1 Product Description
3.2 Sales Literature
Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.3 Industry Analysis
4.3.1 Competition and Buying Patterns
Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Sales Strategy
5.2.1 Sales Forecast
Management Summary
6.1 Management Team
6.2 Management Team Gaps
6.3 Personnel Plan
Financial Plan
7.1 Important Assumptions
7.2 Projected Cash Flow
7.3 Projected Profit and Loss
7.4 Projected Balance Sheet
Executive Summary
Espresso room coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Espresso room will capitalize on its proximity to the Xavier’s college, Mumbai campus to build a core group of repeat customers. Espresso room will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.
The company will operate a 2,300 square foot coffee bar within a walking distance from the Xavier’s college, Mumbai. The owners have secured this location through a three-year lease with an option for extending. They have also provided ₹ 7,560,000.00 of the required ₹ 9,180,000.00 start-up funds. The remaining capital will be obtained State Bank of India loans.
The company is expected to grow sales revenue from ₹ 31,536,000.00 in financial year 2014 to ₹38,124,000.00 in year three. As Espresso room will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from ₹ 5,400,000.00 to ₹ 6,750,000.00
Executive summary
1.1 Objectives
1.2 Keys to Success
1.3 Mission
Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Locations and Facilities
Products
3.1 Product Description
3.2 Sales Literature
Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.1 Market Needs
4.3 Industry Analysis
4.3.1 Competition and Buying Patterns
Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Sales Strategy
5.2.1 Sales Forecast
Management Summary
6.1 Management Team
6.2 Management Team Gaps
6.3 Personnel Plan
Financial Plan
7.1 Important Assumptions
7.2 Projected Cash Flow
7.3 Projected Profit and Loss
7.4 Projected Balance Sheet
Executive Summary
Espresso room coffee bar is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Espresso room will capitalize on its proximity to the Xavier’s college, Mumbai campus to build a core group of repeat customers. Espresso room will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.
The company will operate a 2,300 square foot coffee bar within a walking distance from the Xavier’s college, Mumbai. The owners have secured this location through a three-year lease with an option for extending. They have also provided ₹ 7,560,000.00 of the required ₹ 9,180,000.00 start-up funds. The remaining capital will be obtained State Bank of India loans.
The company is expected to grow sales revenue from ₹ 31,536,000.00 in financial year 2014 to ₹38,124,000.00 in year three. As Espresso room will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from ₹ 5,400,000.00 to ₹ 6,750,000.00