Feasibility Study in Cookies with Malunggay

Topics: Moringa oleifera, Proposal, Marketing Pages: 13 (2956 words) Published: September 6, 2012
Nowadays, the cultivation of vegetables is partially important for it has an increasing demand for the people continuously eating or using it. Many vegetables like Malunggay have been used since ancient time for different purposes. They are used as source of active ingredients for the production of alternate medicines, pesticides and as well as additive in foods.

Malunggay (MORINGGA OLEIFERA LAM) is one popular vegetable for its active curing characteristics as it is being used and known as Horseradish in English. We all know that horseradish is very nutritious; it is known as “Miracle Vegetables”, because it can cure diseases and it serve as an anti-oxidant that can help us to maintain our health. It can sure ailments like hypertension, asthma, ulcers and fresh leaves mixed with coconut oil applied to wounds and cuts. This vegetables has very thin leaflets, white flowers and fragrant and have long ribbed pods and it is found nearly every backyard when desired. The fruit of the long ribbed pods are edible and often used in Indian curries, though the skin is discarded and only the pulp is sucked out in what is apparently incredibly nutritious.

The people today are lack of nutrients in their body. But as part of a healthy people today, I know I can attract potential buyers that patronize this proposal product. This is to make a new product that is easily processed, marketable and or an additional to the existing cookies which bring healthy benefits. CHAPTER I

I.Summary of the Project
Yuy’s Nutri-Delight Manufacturing
Name of firm

Plant Location
The plant location of the proponent was located at Ilaor Sur, Oas, Albay. I chose this location because of its abundance in water and “horseradish” as one of the main ingredient of my proposal product.

The proponent is residing at barangay Ilaor Sur, so it would be easy to inspect, control and manage the production area. It is the best location for the production of the proponent’s product, the “YUY’S Nutrified-Cookies with Malunggay”. (See figure 3 for the vicinity map of the location of the business.)

Product Description and Specification
Nutrified Cookies are a product that comes out with the healthy ingredients. It is an innovation of ordinary cookies made of flour, sugar, water and other ingredients for making cookies. Ingredients of innovated and ordinary cookies are mostly alike except that Malunggay is added to make our product a fortified snack suited for healthy conscious generation of people today.

The process of making Malunggay juice and powder are then added with chocolate or milk as flavor enhancer. These are cooked together molded into shapes like circles, square and star.
The innovations of the shapes are the proponent idea to attract children/people as one of their potential buyers.

Market Projection
The YUY’s Nutri-Delight manufacturing is located near their house to minimize big expenses of the building. The proponent selected the place of the project in his residence because it will not require more problems regarding to the business. The proponent expected that people will accept it because it can minimize their time and spend more money going to town just to buy cookies and bread.

This business is only a walking distance from house and schools and they not find any problem due to its good ambiance, inexpensive and affordable place to work in.

Market Sharer
This project consider to grab at least 100% share in the market because no competitors in said place where business establish. It will also help to make the project strong in her starting operation.

Market Prices
Every business as much as possible wants offer their products at the lowest possible price to make it affordable for the buyers. Table 1
Pricing Scheme
By Piece| Prices|
1 pc| ₱ 2.00|
6 pcs in 1 pack| ₱ 10.00|
15 pcs in 1 pack| ₱ 20.00|

Methods of Financing
The project will be financed by the initial investment of the...
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