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Feasibility Study for Laundry

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Feasibility Study for Laundry

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LAUNDRY FEASIBILITY STUDY

I. INTRODUCTION

a.Background
b.Laundry Shop Profiling

II. MARKETING ASPECT

c.The Laundry Business Industry
d.Target Market
i.Target Location
1.Demographic Study
a.Makati
b.Manila
c.Pasay
2.Industrial Market
3.Supply and Demand Analysis
ii.Competition
1.Major Competition
2.Plotting of Laundry Shops
a.Makati
b.Manila
c.Pasay
iii. Comparative Price Analysis
iv. Marketing Strategies

III. TECHNICAL ASPECT

e.Types of Washer & Dryers
f.Operating Procedure
i.Sorting
ii.Preparing & Pre-Treating
iii.Detergents
iv.Bleach
v.Stain
vi.Fabric Softener
vii.Loading The Washer
viii.Dyer Setting
ix.Laundry Shop Procedure
1.Flow Chart
g.Lay-out and Machine Requirements
i.Physical Arrangement

IV. MANAGEMENT ASPECT
h.Ownership
i.Manpower Requirements

V. FINANCIAL ASPECT

j.Start-up Capital
k.Assumptions
l.Projected Return of Investment

I. LAUNDRY INDUSTRY

A. BACKGROUND

Since the early 1990’s the household market, particularly the middle income segment, has been an emerging market since the services of household help, or “labandera” had become difficult to obtain or if available, have become relatively expensive. This demand has been manifested with the mushrooming of laundry shops all over Metro Manila. Big Laundry companies whose main focus is institutional accounts, have also expanded their business to cater to this market segment with some offering franchises.

The household market is considerably saturated in regards the number of existing laundry shops. Many households still perceives the laundry shops as an expensive alternative primarily due to their impression of laundry shops charging high prices since these establishments...