Feasibility Study

Topics: Hairdressing, Hairstyle, Tonsure Pages: 53 (15485 words) Published: January 23, 2011


A Service Business is a business which sells services directly to consumers. Services are intangible in nature, only appearing when required by the consumer, which makes the nature of a service business very different from that of other types of businesses. Marketing a service business can be tricky, because people are selling an intangible idea, rather than a product. Marketing often focuses on showcasing results, and on pushing customer service values to suggest that people will have a positive experience when they work with the business. Starting a service business can be less costly than starting up a business which makes and sells products. Depending on the type of business, much less capital investment may be required.

Our society is stressed out and Hair salons are convenient retreats. A hair salon is a place where one goes to get hair cut as styled, highlighted or colored. People are continually seeking to improve what physical qualities they have. This is our human nature. Given this fact, it is not in any wonder why the hair care and beauty salon business continue to remain amongst the rapidly growing industries today. This business is highly competitive. It is important that you keep yourself abreast with the latest trends in hair styling, treatments, and products.

It's pretty amazing to know that almost all the beauty salons have a very good business these days. The only reason is that people have become extra conscious about their appearance, and are willing to go that extra mile to make themselves more presentable. Though, it is true that this business promises good returns, the competition is pretty tough.

Society has lead women to relate their physical appearance is direct proportion to their self worth. In light of this fact, beauty salons all over the world offer as much as possible to their clients to make sure that they go out looking no lesser than Madonna or even a modern day Cleopatra. In totality, a hair salon is one that takes up the responsibility to make sure your hair look drop dead gorgeous. Trained extensively, hair stylists can even make an ugly duckling look like a Cinderella. From pampering your hair, the time a lady spends in the salon makes her feel like a princess.

Hair salons are committed to meeting the needs of clients. Hair salon believes in the importance of feeling confident and comfortable with one's self.

The researchers had decided to name its business as Sophisticuts because the nature of our business is focused on providing our clients or customers with best hair cuts that will suits their personality and make them look sophisticated as we have promised. We will use advanced technology as well as natural methods to give our clients what they desire and better, what they deserve! NATURE OF THE BUSINESS

A salon is a facility which offers beauty services. Salons provide a wide array of services to men and women, and they can be found in many regions of the world. Growth in the salon sector tends to be constantly expanding, as more people grow interested in beauty services and new services are developed to expand the existing customer base. Some salons prefer to focus on a specific type of services. Hair salons are a classic example of this. At a hair salon, customers can get haircuts, hair color, and various hairdressing services. Hair salon is a full-service salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. Hair care and beauty salon business falls under the service industry category and like any service oriented trade, the key to success in this business is customer satisfaction. We must therefore provide excellent service at a reasonable price. Pay particular attention to the products we use. They should be of top...
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