Feasibility Study

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WEB-BASED SHOPPING: CONSUMERS’ ATTITUDES
TOWARDS ONLINE SHOPPING AS PERCEIVED

An Undergraduate Thesis Presented to the
Faculty of
St.Anne College Lucena Inc.,
Lucena City

In Partial Fulfilment of
The Requirements for the Degree of
Bachelor of Science and Business Administration
Major in Marketing

Submitted to
Mrs. Analie Montserrat

Submitted by
Aquino, Armela
Buncha, Shiena
Baronia, Donabelle
Chua, Jonathan Kiel
de Guzman, Jade Marienne
Tan, Mark Anthony

January 2012

Chapter I
INTRODUCTION

Background of the Study

Internet is changing the way consumers shop and buy goods and services, and has fast evolved into a global experience. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and spread information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. In addition to the tremendous potential of the Ecommerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. Although most of the revenue of online transactions comes from business-to-business commerce, the practitioners of business-to-consumer commerce should not lose confidence. Online shopping has become a popular way for consumers. This new innovative pattern of shopping not only brings a great number and wide range of merchandise to consumers; it also offers a huge market and numerous business opportunities. In the past twenty years, we have witnessed the rapid development of the Internet and the geometric growth of the Internet users. Although the number of Asian Internet users was the highest in the world, the Internet penetration rate of Asia was lower than elsewhere. The penetration rate of Internet users in Asia was just higher than Africa, as at 30 June 2010, according to the Internet World Statistics (2012). We have been clearly feeling the tremendous change that was brought by the Internet, which has penetrated every corner of the world. From communication, education, and finance to entertainment, we can clearly see the application of the Internet. The Internet has resulted in a great revolution for every industry. The working efficiency, information transmission, and even cultural exchange have been unprecedentedly improved. Without doubt the Internet has influenced our lives deeply in which it plays an indispensable and irreplaceable role. Online shopping provides a good example of the business revolution. E-commerce is currently experiencing a period of rapid development; the large number of Internet users provides a good foundation for the expansion of the online shopping market. In this study, website design, customer service quality, reliability/fulfilment and trust/security were used for analysis.

Conceptual Framework
OUTPUT
PROCESS
INPUT
The schematic diagram below exhibited the terms assumed between the relationships among the major variables of the study. Presented is an Input-Process-Output (IPO) process that would further elaborate the relationships and would facilitate better understanding of the undertaken study.

Consumers’ attitudes towards online shopping

Survey Method/ Checklist

Web-Based Shopping

Statement of the Problem
The study aims to know the consumers’ attitudes towards online shopping as revealed by the selected online buyers of Lucena City.
Specifically, the study will seek to find answers to the following questions: 1. What is the demographic profile of the respondents according to: a. Age
b. Sex
c. Status
d....
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