College of Liberal Arts
A Feasibility Study on Establishing a Bukongeño Stall
along San Dionisio, Parañaque City,
A Feasibility Study Presented to the
Faculty of the College of Liberal Arts of
Technological University of the Philippines-Manila
In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Entrepreneurial Management
Baloloy, Arlyn May H.
Orozco, Jessamae R.
Palma, Kacelyn P.
Pamintuan, Alvin C.
Soriano, Norienda C.
Taboada, Mary Anne D.G.
Varona, Oliver A.
A. BRIEF DESCRIPTION OF THE PRODUCT
Bukongueño is a new Buko Cart concept offering delicious and freshly-made buko (coconut) shakes. Bukongueño Buko Shake is made of 100% pure buko juice with natural buko meat well-blended in milk and shaved ice. This is a perfect choice for people living in a healthy lifestyle.
B. BRIEF DESCRIPTION OF OPERATION
Bukongueño is a franchise business. The main branch of the business is the supplier of all the ingredients and equipment. The coconut endosperm or coconut meats are delivered as frozen and sealed to maintain its freshness. On the first day of operation, the supplier will deliver one kilo coconut meat, 6,000 litters syrup, 6290 ml milk, 60 pieces 330ml pet bottle, 40 pieces 500ml pet bottle, 30 pieces 1000 ml pet bottle, 1000 pieces straw for 330ml and 500ml, 30 pieces straw for 1000 ml. A week after the opening the supply of the materials will depend upon the proponents on how much needed for the operation. The business will operate eight hours a day that will start at ten o’clock in the morning and will end at six o’clock in the evening. The making of buko shake will be made to order so that it will be served fresh and cold. C. MAJOR MARKETING STRATEGIES
The location of the business is along the street at Kay Talise St. Dr. A. Santos Ave., San Dionisio, Parañaque City where different schools (secondary and...