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Feasibility Study

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Feasibility Study

In

T.L.E

Submitted by:
Christel Ann P. Gabarda
IV-Dignity

Submitted to:
Mrs.Dalisay Buenconsejo

2013
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Table of Contents

Introduction
Background of the Study…………………………………….…1 Objectives……………………………………………….…….....2 Methodology……………………………………………….…….3 Definition of Terms………………………………….…………..6

Market Sudy
Market Study
Market Environment………………………………………….....8 Survey…………………………………………………………….9 Survey Analysis...................................................................20 Pricing/Selling Price.............................................................22 Marketing Programs…………………………………….……..24

Technical Study
Technical Description…………………………………….……25 Plan Layout/Plan Location...................................................26 Production Schedule………………………………….……….28

Organization Study
Forms of Ownership………………………………….….…….29 Organizational Structure………………………………………32 Administration………………………………………………….33

Financial Study
Source of Capital/Fiancial…………………………………….37 Financial Assumption…………………………….……….......38

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I. Introduction

A. Background of the Study

All of us are aware of some delicacies or sweets. Like the pastillas and polvoron. We know that these candies are very popular to other places here in the Philippines, like in Nueva Ecija, Bulacan or also in Pampanga. These sweets or delicacies made us to miss it very much, so us, as a citizen living in this whole wide world, looking or finding those even in other places if your place doesn’t have any stock of these, you’re willing to go to other places just to buy some of that. Pastillas de Leche is one of my favorite native delicacies or sweets. Almost certainly influenced by Spaniards who were stationed here and looking to replicate something sweet and dairy like from back home, pastillas are made of just milk and sugar. Bulacan seemed to be the epicenter for pastillas production but lately some of the best pastillas...