Feasibility Study

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TABLE OF CONTENTS

ACKNOWLEDGEMENT

INTRODUCTION

A.Name and General Location
B.Company / Institutional Philosophy
C.Ownership / Management
D.Organizational Chart

SITE DESCRIPTION AND EVALUATION

A.Geographical Location / Location Map
B.Topography and Climate
C.Accessibility
D.Landmark

FACILITIES

A.Type and Description of Operation
B.List of the Facilities / Equipment Inside the Place
C.Process of Repair and Maintenance
D.Other Product and Services Offered

MARKET / CLIENTELE

A.Specific Target Market / Clientele
B.Competitors
C.Marketing Strategies
D.Promotional Activities and Tools

CUSTOMER CARE PROGRAM

CONCLUSION AND RECOMMENDATIONS

ANNEXES

BIBLIOGRAPHY AND REFERENCES

TABLE OF CONTENTS

Page

I. General Information of the Establishment

a. Name and General Location b. Mission/Vision/Objectives c. History

d. Organizational Chart
II. Site Description and Evaluation

a. Geographical Location/ Location Map
b. Topography and Climate
c. Accessibility
d. Landmark

III. Facilities

a. Type and Description of Operation
b. List of Facilities / Equipment inside the place
c. Process of Repair and Maintenance
d. Other Product and Services Offered

IV. Market / Clientele

a. Specific Target Market / Clientele
b. Competitors
c. Marketing Strategies
d. Promotional Activities and tools x

V. Customer Care Program

VI. Conclusions and Recommendations x

VII. Annexes x

VIII. Bibliography and References

ACKNOWLEGEMENT:

First and foremost, I would like to thank God for giving me good health, because of that I was able to finish my practicum.

I would also like to thank Craving’s management and staffs for helping me fulfill this practicum, for teaching me things that I must need to learn in this industry and for treating me like I was a member of their family.

To our practicum coordinator, Ms. Tallorin, for always reminding us of the requirements that we must need to pass and for guiding us in everything that we do for us to be able to finish our practicum right away.

And to my family, for the support and understanding that they give in order to finish my practicum.

INTRODUCTION

I.Name & General Location

CRAVINGS RESTAURANT & BAKESHOP
A full service restaurant offering a wide array of specialty baked products, European breads, cakes and pastries, serving continental dishes for casual dining, take-out, banquet and catering. A full service café which offers a carefully selected variety of continental dishes, baked goods and an extensive array of hot and cold coffee concoctions. Cravings Café is a place where one can savor relaxing ambience, exquisite food and music and quality service, Affordable luxury at its best. A coffee company offering a complete line of export quality coffee beans, imported coffee origins, unique coffee machines and accessories.

-Located at 3rd Floor, Chefs’ Avenue (seating aside Cabalen’s), Festival Mall, Alabang, Muntinlupa City

II.COMPANY & INSTITUTIONAL PHILOSOPHY
The Continuous growth and development of the company can be attributed to its vision-mission statement: “Our customers FIRST, LAST, and ALWAYS.” As the word “craving” suggests – an intense desire for something – it is Cravings’ corporate philosophy to satisfy eagerly the wants of customers encore its service, the ardent success of the restaurant has gone inevitable. Cravings has expanded and branched out after more than ten years into the following related businesses: CRAVINGS RESTAURANT & BAKESHOP

A full service restaurant offering a wide array of...
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