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Feasibility Study

By | July 2012
Page 1 of 13
1. Executive Summary:
The report is prepared as a mandatory requirement of our course – Marketing Management. It is the summarized outcome of what we have learned till now in the sectors of Marketing.

Executive summary presents a clear vision of the report with different titles. After we identify an existing company, which is Nestle, BD we mainly deal with the new product line and deigned the packaging and leveling of the fruit juice. This report will help us to determine the in-depth information and stand out position in the market.

Nestle is one of the world’s largest food and Beverage Company with more than 250,000 employees and over 500 factories in 86 countries around the world. Our products have been available in Bangladesh.

The Nestle Company has not introduced any fruit juice yet now. So it has decided to introduce a new product line of fruit juice, which will be healthy, nutritious and delicious compare to other fruit juices in our country.

To introduce a new fruit juice in the market Nestle decided to do a good product line, high skimming price, attractive packaging and labeling to attract the consumers in a large scale.

2. Current Marketing Situation:
The current market situation of nestle is given below:

Sales by Management Responsibilities and Geographic Area Jan.March 2006 Jan.March 2005 Real internal growth Jan.– March 2006 % +1.0 +3.9 +6.2 +11.9 +1.8 +16.4 +4.4 +10.6 +4.8 Organic growth Jan.– March 2006 % +2.8 +6.6 +8.3 +10.5 +5.2 +20.3 +6.4 +10.5 +6.7

Zone Europe Zone Americas Zone Asia, Oceania and Africa Nestlé Waters Nutrition Other food and beverages* Total food and beverages Pharma Total

in CHF millions 6 217 5 978 7 235 5 989 3 642 2 116 1 349 627 21 186 1 609 22 795 3 149 1 811 1 188 499 18 614 1 357 19 971

All calculations based on non-rounded figures. 2005 figures restated for discontinued business and for separate Nutrition activity. (*) Mainly Nespresso and joint ventures managed on a worldwide basis....

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