Feasibility Sample

Topics: Restaurant, Household income in the United States, Menu Pages: 43 (10568 words) Published: March 31, 2013
Table of Contents

Executive Summary1
Company Description2
Business Concept5
Concept Description and Statement5
Sample Menu7
Management Team8
Managing Partner/Owner 8
General Manager8
Kitchen Manager/Chef9
Management Agreements9
Confidentiality Agreements10
Market Analysis11
Industry Assessment11
Target Market15
Location Analysis16
Competitive Analysis19
Marketing Strategy21
Customer Database21
Frequent Diner22
Email Campaign23
Mailer campaign23
Community/Charity Involvement24
Business Relationships24
4 Walls Marketing25
Public Relations25
Daily Operations & Production29
Customer Service31
Management Controls33
Administrative Systems34
Investment Analysis36
Source of Funds36
Capital Contributions (Investment Roles)36
Growth Plan/Exit Strategy39
Expansion Plans39
Investor Exit Options39
Investor Expansion Options39
Financial Projections40
Project Sources & Uses of Cash43
Capital Budget (Start-up Cost Projections)44
Sales Projection45
Hourly Labor Projection46
Detailed Statement of Income & Cash Flow Year 147
Summary Statement of Income & Cash Flow Year 148
Summary Statements of Income & Cash Flow Years 1-549
Break-Even Cash Flow Projection50

Executive Summary

Dor-El is a new burger shop that will serve fresh and healthy vegan patties burger. Strategically located at Barangay Batasan Hills, Quezon City. The shop is adjacent to President Corazon Aquino Elementary School, just beside Batasan National High School and Quezon City Polytechnic University.

Dor-El burger shop gives an emphasis on organic and creative ingredients, serving students and locals an alternative snacks and meals that is affordable, tasty, and healthier because they are made from vegetables patties.

Highlights of the Study


Dor-El burger shop will offer the community a new exciting menu of meals that are made from veggie patties and cold beverages. The main ingredients to the recipe are a combination of tofu and mushrooms that makes it healthy.

This patty will be the main ingredient of all the meals that will be served in the shop. Vegan patty will be used as a healthy, tasty alternative for those regular burgers that are high in calories and fats.


The target audience is focused on the students and locals living near the vicinity of Barangay Batasan Hills. Second, are the burger enthusiasts. And finally, the health enthusiast seeking for an alternative for their usual hamburger


Dor-El burger shop will provide an unmet dining experience. All patrons receive excellent customer service, encouraging them to return. The menu offerings are fast, simple, and very healthy.

The following study will provide the reader/s with (a) an understanding of the background of the study, (b) the purpose of the study, (c) the reasons why this was important (d) and methods selected for data gathering and analysis.

Project Background and History

The purpose of this study is to present a proposal which seeks to conduct a feasibility study for selling a Vegan Patty in the vicinity of Batasan Hills wherein it is surrounded by schools and other establishments. An innovating recipe will be introduced to the market. The target audiences are the burger enthusiast, at the same time, the health conscious customers seeking for a healthier alternative for their snacks and meals.

We commonly know that consuming a regular burger (consisting of a cooked patty of ground meat usually placed inside a sliced hamburger bun) which is high in calories and...
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