Feasibility Restaurant

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FEASIBILITY STUDY

Executive Summary

The HEALTHY HEART DINER is a project designed for a restaurant that will provide the residents of Belize City and Cruise Tourist with heart healthy meals. It is operated by two partners. Tiffany Bonner acting General Manager and Rose Reynolds nutritionist cook. We plan on hiring Emmett Arthurs, Troy Gabb, Tamara McDonald, Rebecca Flores each holding a specific post. The plan is to obtain a loan of fifteen thousand ($15,000) for start-up capital. The partners are actively involved in the everyday running of the restaurant and will collect a salary after three months of the launch of the business. Leaving the money to grow in the business, although we have four employees they will be getting their weekly pay, this will not affect the business. After the three months the owners will then be receiving their salary that will be included as part of the expenses. This way the profits will be re-invested into the business to enhance gradual expansion. This is so businesses tend to take up to three years to make a profit however; we plan to make profits after 6 months of opening.

We have established competitive advantage in that the meals will be prepared by a Rose Reynolds, a well qualified nutritionist cook having more than five years of experience in the business. Meals will be prepared with special ingredients. It is Rich in health-promoting nutrients and provides a percentage of daily value (DV) for different vitamins and minerals. Juices are made from fresh vegetables and fruits. A combination mixture in drinks will also be provided that is delicious and also specialized for the alleviation and prevention of certain illness. In addition the cost of our food is very reasonable.

The building of customer’s relationship with the business will be emphasized. We plan to gather information about our customers and will be flexible in making arrangements for special food based on their requirement. For example a person with diabetes will be able to get all three meals a day or as requested.

Also, the food content will be available for customers upon request free of charge. Delivery services will be available for those who wish to access this service at a small fee. Orders can be placed by email, phone or text.

The restaurant will be situated in Belize City on Albert Street which is accessible everyone who desire to sit and eat in a cool, clean and friendly ambiance. Customer satisfaction will be our priority, this is guaranteed. Two computers will be available for internet access and a prepaid telephone available for customer usage.

Base on results from surveys conducted, it has been discovered that a great deal of the Belizean population are aware of the importance to eat healthy and are making efforts be healthy and will definitely buy healthy food once available. Our target customers are everyone who is interested in eating healthy and wants to remain living a healthy life or those who need to improve on their health.

Expected break even etc.

TABLE OF CONTENT

Content Page No

Executive Summary…………………………………………………………………..

Description of Product………………………………………………………………

Description of Business Model…………………………………………………..

Marketing Strategies………………………………………………………………….

Financial Analysis……………………………………………………………………

Development Strategy………………………..…………………………………….

Management Analysis……………………………………………………………….

Recommendation for Improvement of Start Up Plan…………………….

Conclusion…………………………………………………………………………….

APPENDICES

Financial Assumption…………………………………………….….…

Ratio Analysis…………………………………………………..…………

Pictures of Venture Products…………………………………….….

Market Research Study Results………………………………………

Patent Identification……………………………………………………..

Contracts…………………………………………………………………….

Lease…………………………………………………………………………..

Description of Products and Services

At this point we are at the start-up stage. Over...
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