Feasibility Report on Dell Computers

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Feasibility study

By Paul Flynn
Dell Computers


1. Executive summary:

This feasibility report aims to outline issues associated with feasibility regarding the proposed re branding of dell computers and the initiation of future designs. This involves questions such as whether the firm can afford to implement the system, whether the costs out way the benefits, and whether the proposal will fulfill the criteria of the proposal. The report will also contain a needs analysis that will outline the purpose of the intended re brand.

2. Table of contents

1. Executive summary:2
2. Table of contents3
3. Project description:4
4. Background Information:4
4.1 Company info:4
4.2 Project info:4
5. Possible Solutions:5
5.1 Evaluations of solutions:5
5.1.1 Re Design Of the logo:5
5.1.2 Re design of overall image:6
6. Most Feasible Solution:6
6.1 Colour schemes:6
6.2 text, fonts and logo7
7. Conclusion:7
8. References:7

3. Project description:

The project consists of a re branding proposal for dell computers. This is intended to keep Dell competitive in an ever changing and expanding market and evidently increase their market share. Design ideas have been discussed in the form of a proposal report these include marketing design as well as branding. Visual aspects of the logo and image have also been outlined these include fonts, colour schemes, Graphics and phrasing.

4. Background Information:

4.1 Company info:

Dell computers are the leading computer hardware company in the world. Dell sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and other technology-related products.(1)

4.2 Project info:

The project consists of a proposed re brand for dell computers. Rebranding involves subtle changes to the brand's logo, brand name, image, marketing strategy, and advertising...
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