MKT. APPRAISAL: SIZE, COMPETITORS, CUSTOMERS, MKT. SHARE
TECHNICAL ANALYSIS: SWOT ANALYSIS, PORTER MODEL, PEST ANALYSIS, TECHNOLOGY, MACHINERIES, PROCESS,.
FINANCIAL APPRAISAL: SOURCES OF FINANCE,
ORGANISATIONAL FEASIBILITY: COMPETENCE OF MGMT., AVAILABILITY OF RESOURCES, LEGAL APPRAISAL(SUBSIDIES),
ECONOMIC APPRAISAL: UPTO WHAT EXTENT UR IDEA CAN CONTRIBUTE TOWARDS ECONOMY
ECOLOGICAL APPRAISAL: ENVT. DAMAGE, RESTORATION MEASURES.
Intro-- Samsung Electronics is based in Seoul, South Korea and operates in 65 countries worldwide with 157,000 people working for the company. Samsung Electronics products include semiconductors, hard drives, digital displays, home electronics, mobile phones, and others. All Samsung products have the same tone when the device is turned on, so that customers can easily get used to them and this tone is mentioned when Samsung products are being advertised as well. “Smarter Life” theme was introduced recently in Samsung that is based on the innovative approach in improving the company’s current products, and introducing new products to the market. For instance, Android-based Samsung Galaxy Player 50 is to be introduced soon, containing a range of innovative features the product is expected to change the current media players’ market condition significantly
Samsung Strength as Becoming a world known brand (over 200 countries) R&D (investing on scientific talents) Innovation (new digital technology) Customization (new products every year) New allocation of marketing resources (M-Net). Samsung enjoys the widest range of product portfolio which includes : Mobile phones Tablet TV/Audio/Video,Camera,camcorder, Home appliance Pc‟s,Laptop, peripherals, printer, memory cards and Well diversified and differentiated product line toother accessories meet changing customer needs .Samsung electronics has 4business areas to cover customer... [continues]
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