MKT. APPRAISAL: SIZE, COMPETITORS, CUSTOMERS, MKT. SHARE
TECHNICAL ANALYSIS: SWOT ANALYSIS, PORTER MODEL, PEST ANALYSIS, TECHNOLOGY, MACHINERIES, PROCESS,. FINANCIAL APPRAISAL: SOURCES OF FINANCE,
ORGANISATIONAL FEASIBILITY: COMPETENCE OF MGMT., AVAILABILITY OF RESOURCES, LEGAL APPRAISAL(SUBSIDIES), ECONOMIC APPRAISAL: UPTO WHAT EXTENT UR IDEA CAN CONTRIBUTE TOWARDS ECONOMY ECOLOGICAL APPRAISAL: ENVT. DAMAGE, RESTORATION MEASURES.
Intro-- Samsung Electronics is based in Seoul, South Korea and operates in 65 countries worldwide with 157,000 people working for the company. Samsung Electronics products include semiconductors, hard drives, digital displays, home electronics, mobile phones, and others. All Samsung products have the same tone when the device is turned on, so that customers can easily get used to them and this tone is mentioned when Samsung products are being advertised as well. “Smarter Life” theme was introduced recently in Samsung that is based on the innovative approach in improving the company’s current products, and introducing new products to the market. For instance, Android-based Samsung Galaxy Player 50 is to be introduced soon, containing a range of innovative features the product is expected to change the current media players’ market condition significantly SWOT Samsung--
Samsung Strength as Becoming a world known brand (over 200 countries) R&D (investing on scientific talents) Innovation (new digital technology) Customization (new products every year) New allocation of marketing resources (M-Net). Samsung enjoys the widest range of product portfolio which includes : Mobile phones Tablet TV/Audio/Video,Camera,camcorder, Home appliance Pc‟s,Laptop, peripherals, printer, memory cards and Well diversified and differentiated product line toother accessories meet changing customer needs .Samsung electronics has 4business areas to cover customer electronics needs. Practice the good leadershipBrand value through multiple sponsorships High market share that continues to growtheory (Mobile Phones and Design with an attractive styling that interestsmemory chip)and LCD the customer, as the result of the development of Samsung‟s new products that involve team of product designers. product variation Samsung’s Opportunities unique products and existing products introduce userwith variety friendly mobile phones could launch sub brandsat affordable price. to the company. Samsung’s Opportunities O open more stores "Newmore customers O Launch creative products Technology," "Innovative Products," and "Creative Solutions.
Weakness--Aver age pr i ces of pr oduct s seem t o bea l ow qual i t y pr oduct s-Not pr o-act i ve intro oduci ng a newpr oduct s. low cost competitors in China2. legal war between Samsung and its competitors such as Apple & nokia.
Threads--Low-cost competitors Samsung is facing threats from many other low cost companies in China. While Samsung was busy competing with others, Huawei a company which focus on low cost products; is now a leader in fixed-line networks, mobile-telecommunications networks, and budget smart phones. Market share- Samsung Mobile eyeing 60% marketshare in India. The Indian mobile handset market is estimated to reach 251 million units in 2013, an increase of 13.5% over this year. The threat of potential new entrants (Low)-
New entrants would have issues with overcoming patent issues if they didn’t plan on investing in their own R&D to create a unique product. These things together would require a new entrant to establish a competitive brand name while achieving economies of scale via investments in a supply chain process and developing a distribution infrastructure to remain competitive. The costs of accomplishing these things make a very strong barrier to entry. The threat of substitutes (High)
Market share-Holding a revenue market share of...