Feasibility Plan: Funhub Corp.
Feasibility Plan for the Establishment of FunHub Corporation
In partial fulfillment of the subject
Entrepreneurship Management
Presented to the
Institute of Accounts, Business and Hospitality
La Concepcion College
Bulacan
By the FunHub Management of
Business Administration and Hotel and Restaurant Management Students
Charmie Baquiran
Ralph Joshua Magana
Rayjohn Mariano
John Paul Nagano
March 2013
TABLE OF CONTENTS EXECUTIVE SUMMARY MARKETING ASPECT Introduction 11 Market Study Market Description Consumers’ Purchasing Behavior Porters Framework 13 SWOT Analysis Through IFE & EFE 14 Competitive Profile Matrix 17 Demand Study 18 Supply Study 20 Supply and Demand Analysis 22 Target Market and Positioning 23 Market Survey 24 Marketing Mix Product 45 Price 48 Place 49 Promotion 49 People 50 Process 50 Physical Evidence Risk Assessment and Controls 52 Safety Nets 53 Sample of Marketing Collaterals 53 TECHNICAL ASPECT Product Concept, Usage and Benefits 55 Raw Materials 56 Machineries 56 Production/ Office Equipment 56 Service Flowchart 57 Service Description 58 Production Cost 58 Quality & Safety Procedure Uniforms Layout Vicinity Map MANAGEMENT ASPECT Form of Organization 61 Organizational Chart 62 Manpower Requirements and Salaries 63 Recruitment and Selection Program 66 Employee Recruitment Process 67 Training and Development Program 67 Performance Evaluation Program 68 Company Policies 69 Compensation and Benefits 72 Rules and Regulations
SOCIO-ECONOMIC ASPECT Environment 77 Government 77 Consumers 77 FINANCIAL ASPECT Projected Income
In partial fulfillment of the subject
Entrepreneurship Management
Presented to the
Institute of Accounts, Business and Hospitality
La Concepcion College
Bulacan
By the FunHub Management of
Business Administration and Hotel and Restaurant Management Students
Charmie Baquiran
Ralph Joshua Magana
Rayjohn Mariano
John Paul Nagano
March 2013
TABLE OF CONTENTS EXECUTIVE SUMMARY MARKETING ASPECT Introduction 11 Market Study Market Description Consumers’ Purchasing Behavior Porters Framework 13 SWOT Analysis Through IFE & EFE 14 Competitive Profile Matrix 17 Demand Study 18 Supply Study 20 Supply and Demand Analysis 22 Target Market and Positioning 23 Market Survey 24 Marketing Mix Product 45 Price 48 Place 49 Promotion 49 People 50 Process 50 Physical Evidence Risk Assessment and Controls 52 Safety Nets 53 Sample of Marketing Collaterals 53 TECHNICAL ASPECT Product Concept, Usage and Benefits 55 Raw Materials 56 Machineries 56 Production/ Office Equipment 56 Service Flowchart 57 Service Description 58 Production Cost 58 Quality & Safety Procedure Uniforms Layout Vicinity Map MANAGEMENT ASPECT Form of Organization 61 Organizational Chart 62 Manpower Requirements and Salaries 63 Recruitment and Selection Program 66 Employee Recruitment Process 67 Training and Development Program 67 Performance Evaluation Program 68 Company Policies 69 Compensation and Benefits 72 Rules and Regulations
SOCIO-ECONOMIC ASPECT Environment 77 Government 77 Consumers 77 FINANCIAL ASPECT Projected Income