Feasibility Entrepreneur

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FEASIBILITY

STUDY

MJSAM Photography!

“Capture the sweetest smile you ever have.”

A proposed project by:

Anna Paulina Garcia

Micah Dyan Matahom

Ma. Bernadeth Joy Manahan

Shaira Encinares

Mario Alimoot

Submitted to:

Professor Neil Gamus

TABLE OF CONTENTS

I. Executive Summary………………………………………………………… 1-3

II. Marketing Aspect ……………………………………………………........... 4

A. Product .………………………………………………………………. 5-7

B. Demand VS Supply .………………………………………………... 8

C. Marketing Program …………………………………………………. 8-10

III. Technical Aspect ……………………………………………………………. 11

A. Business Process …………………………………………………… 12

B. Plant Size and Production Schedule …………………………….. 13-14

C. Machinery and equipment …………………………………………. 15-21

D. Plant Location ………………………………………………………... 22

E. Plant Lay-out …………………………………………………………. 23

F. Buildings and Facilities …………………………………………….. 24

G. Utilities ………………………………………………………………… 25

H. Waste Disposal Management ……………………………………… 25

I. Production Cost ……………………………………………………… 26

IV. Management Aspect ………………………………………………………… 27

A. Form of Ownership ………………………………………………….. 28-29

B. Organizational Chart ………………………………………………… 30

C. Officers and Key Personnel …………………………………………31-32

D. Project Schedule ……………………………………………………… 33

E. Legal Requirements ………………………………………………….. 34

F. Rules and Regulations ………………………………………………. 35-40

G. Salaries and Compensation ………………………………………… 40

H. Compensation and Benefits ………………………………………… 41

I. Uniform …………………………………………………………………. 41

V. Financial Aspect ………………………………………………………………. 42

A. Balance Sheet………………………………………………………….. 43

B. Income Statement …………………………………………………….. 44

VI. Socio-Economic Aspect ……………………………………………………… 45

A. Employment ……………………………………………………………. 46

B. Product or Services …………………………………………………… 46

C. Taxes …………………………………………………………………….. 46-47

D. Future Entrepreneur …………………………………………………... 47

VII. Appendices………………………………………………………………….. 48

iii

1

Now a day, modernization is one of the biggest factors that affect the consumers especially in their behavior in acquiring and choosing a product for them to consume. Technology right now becomes a part of a person’s everyday living. Where in you can observe that most of the day lots of people are taking their photos through digital camera in order for them to capture every little memory of their lives. Because we believe that every pictures shows or interprets the true identity and personality of a person.

That’s why we come up to build a business in line with the photography industry. Our business legal name was MJSAM photography with a theme “Capture the sweetest smile you’ll ever have”. Our business aims to maximize the consumers demand as we serve and accommodate them and also in providing their needs. And in order to be successful in building up our business, we make sure that we undergo with a very crucial study about the business we will put up. So we include the different aspects that one’s business should consider in order to succeed. These are Marketing Aspect, Technological Aspect, Management Aspect, Financial Aspect and Socio-Economic Aspect.

On our marketing aspect, the products we offer are in the form of photos, it is through packages where in the consumer are able to save their money because our products in package are affordable that it contains all the sizes of the photos that they wanted to have. We make sure that the quality of our products...
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