Feasib Sample on Bag

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  • Topic: Plastic shopping bag, Reusable shopping bag, Shopping bag
  • Pages : 16 (3606 words )
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  • Published : March 8, 2013
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Bulacan State University
College of Business Administration
Malolos, Bulacan

FEASIBILITY STUDY

Submitted by:
Silverio, Rosemarie Ann
Leyretana, Arlene
Lizardo, Marvy
Estrada, Bea
Catahan, Marinella

Submitted to:
Christopher Lalic

CHAPTER III
MARKETING ASPECT

Description of the Product

It is a fact that disposable plastic shopping bags are usually for one-time use only and are non-biodegradable which means we keep on throwing them away and they will be nuisance garbage for hundreds of years to come. They can clog our waterways and poison our air and land. On the other hand, a reusable shopping bag is for long-time multiple use therefore you can use them regularly for months or even years to come thus lessening the waste we dispose. Actually, our first idea was really to produce an alternative reusable shopping bags, because We use plastic bags whenever we go to the market, buy our groceries, shopping for shoes and clothes, taking out food from restaurants, and many other “plastic bag” activities. We nonchalantly use plastic bags on these activities without taking into consideration the damage this will bring to our environment. Imagine these additional facts (from 2005 World Wildlife Fund report): 1. A plastic bag takes 450 years to 1,000 years to partially biodegrade. 2. When plastic “photo degrades” it ends up in our oceans. Incidentally, it appears much like plankton, and is then consumed by fish. Fish eat it, and it winds up on our dinner table. The report also showed that nearly 200 different marine species die due to ingestion and choking from plastic bags. 3. The recycling of plastic emits heavy metals into the air causing extreme air pollution. 4. An average person will use over 350 plastic bags in a single year. Additional information from U. S. Environmental Protection Agency: 5. In New York City, one less grocery bag per person would reduce waste by 5 million pounds and save US$ 250,000 in disposal costs. 6. Somewhere between 500 billion and a trillion plastic bags are consumed worldwide each year. Of those, millions end up in the litter stream outside of landfills, estimates range from less than one to three percent of the bags. Whew! It’s scary.

Be also warned about the proliferation of so-called “biodegradable” plastics. Based on the findings of Loughborough University and Department for Environment Food and Rural Affairs – United Kingdom (DEFRA-UK), though these materials may degrade in 2-5 years, their biodegradability remains unclear. Available data suggest that oxo-degradable plastics do not degrade in anaerobic conditions, such as would be found in landfills. The degradable plastic bag merely perpetuate ‘throw-away’ and ‘dispose-as-usual’ mentality as it gives the wrong impression that discarding them the habitual way is okay since they degrade anyway. This raises, at least, two problems: littering and continued production of plastic waste. The trick is simply not to get duped into believing that degradable plastic bag is the solution. There’s a reason the item is called as it is because even if it degrades it remains to be plastic. Some are advocating that we use paper bags since they are more biodegradable than plastic bags, but wait, here are some facts on paper bags (from American Forest and Paper Association report): 1. The production of paper bags causes 70 percent more pollution than plastic. 2. The recipe for making paper bags starts with 1 part pulp, 400 parts WATER. 3. In 1999 more than 14 million trees were cut down to produce 10 billion paper bags that were used by Americans that year. Less trees, more flooding. Hard to choose, right?

But hope is coming. A bill was filed by Senator Legarda, which is the SBN 2759, otherwise known as the Total Plastic Bag Ban Act of 2011. The said bill prohibits groceries, supermarkets, restaurants, fast food chains, department stores and other retail stores and establishments nationwide...
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