Feasability Analysis, Nightclub

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Feasibility Analysis

Aasmund Soeraa

Start-Up to Expansion, ENT 202
Fall 2012

Table of contents

Introduction ……………………………………………………………………………………………………….. Description of Business Essentials
Business description………………………………………………………………………… Mission statement…………………………………………………………………………… Target Market………………………………………………………………………………….. Business Model…………………………………………………………………………........ Industry Trends…………………………………………………………………………………. Competition……………………………………………………………………………………… Management and Growt Strategies

Financial Research
Pricing…………………………………………………………………………………………… Break Even Analysis………………………………………………………………………. Sales Forecast……………………………………………………………………………….. Start-up Costs……………………………………………………………………………….. Cash Flow Projection……………………………………………………………………. Sources of Funding………………………………………………………………………..

Introduction

The purpose of this feasibility analysis is to determine the viability of a bar/music venue located in downtown Santa Barbara, Ca. This analysis will contain three major sections covering Business Essentials, Management and Growth and Financial research. Lastly I will form a conclusion to determine if this project is financially rewarding and viable.

Business Description
The concept of the business is a bar/music venue that focuses more on live entertainment and events, than the usual place. The name of the venue is called Fusion, and the main focus is to bring what people love about the nightlife scene, be it having a casual beer with your friends, watch sports with other enthusiasts, catch your favorite band or just go crazy on the dance floor. The bar is to be located in downtown Santa Barbara. This is definitively the area in Santa Barbara with the most foot traffic, with several bars, restaurants and hotels on and around State St, and the streets and shops are crowded almost all week long. Even though there are several other nightclubs/bars/music venues etc. in downtown Santa Barbara, I still believe my business will be...
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