Fbh Is One of the Best Known Brands Worldwide. the Company’s Restaurants Serve a Menu at Various Price Points Providing Value in 100 Countries Worldwide. the Company’s Restaurants Are Operated Either by the Company or
TMKT101 – Principles of Marketing
Unit Outline
Unit Coordinator: Khaled Haque
Semester 2, 2013
Introduction
Welcome to TOP Education Institute and the unit of Principles of Marketing. This unit outline will provide you with all the information you need to get started, such as administrative and academic contacts, prescribed text(s) and important general information about Online Learning access, assessment policies, assessment tasks and class schedules and exams.
Helpful information and administrative contacts
The TOP Student Handbook 2013 provides invaluable general information for students, and is available online at: https://topeducation.box.com/s/so5yo6wjmvf5a3ndcj7s
TOP staffs are here to assist you personally during office hours at the following address.
Top Administration Office:
TOP Education Institute
Suite 1, Biomedical Building,
1 Central Ave
Australian Technology Park
Eveleigh NSW 2015
Tel: 02 9209 4888
Unit aims
The aim of this unit is to get students to learn and apply the concepts and practices of modern marketing science. It includes the important perspectives, tools and technologies related to marketing. This unit covers fundamental theories of marketing and its various applications, i.e. creating and delivering customer value facilitating vital customer satisfaction and relationships leading to sustainable profitability. This unit also focuses on social responsibility and ethics in marketing, market behavior and strategies including market segmentation, positioning and target marketing, developing marketing mix and also the competency to prepare a basic marketing plan at the end of the study. The unit’s emphasis is on developing an understanding of the fundamentals of modern day marketing.
In order to achieve maximum learning outcomes, this unit is designed with the combination of a prescribed textbook and recommended supplementary reading and research assessed with the aid of formal
Unit Outline
Unit Coordinator: Khaled Haque
Semester 2, 2013
Introduction
Welcome to TOP Education Institute and the unit of Principles of Marketing. This unit outline will provide you with all the information you need to get started, such as administrative and academic contacts, prescribed text(s) and important general information about Online Learning access, assessment policies, assessment tasks and class schedules and exams.
Helpful information and administrative contacts
The TOP Student Handbook 2013 provides invaluable general information for students, and is available online at: https://topeducation.box.com/s/so5yo6wjmvf5a3ndcj7s
TOP staffs are here to assist you personally during office hours at the following address.
Top Administration Office:
TOP Education Institute
Suite 1, Biomedical Building,
1 Central Ave
Australian Technology Park
Eveleigh NSW 2015
Tel: 02 9209 4888
Unit aims
The aim of this unit is to get students to learn and apply the concepts and practices of modern marketing science. It includes the important perspectives, tools and technologies related to marketing. This unit covers fundamental theories of marketing and its various applications, i.e. creating and delivering customer value facilitating vital customer satisfaction and relationships leading to sustainable profitability. This unit also focuses on social responsibility and ethics in marketing, market behavior and strategies including market segmentation, positioning and target marketing, developing marketing mix and also the competency to prepare a basic marketing plan at the end of the study. The unit’s emphasis is on developing an understanding of the fundamentals of modern day marketing.
In order to achieve maximum learning outcomes, this unit is designed with the combination of a prescribed textbook and recommended supplementary reading and research assessed with the aid of formal