Fb Stats and Charts

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47
handy

Facebook stats and charts
A publication of

47 Handy Facebook Stats and Charts
By Amanda Sibley Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog, where she writes about various topics across inbound marketing.

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47 Handy Facebook StatS and cHartS

4

AN INTRODuCTION
Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.

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47 Handy Facebook StatS and cHartS

5

Users of Facebook
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1 There are over 950 million people on Facebook worldwide.
Source: Facebook
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G
47 Handy Facebook StatS and cHartS

6

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2

47 Handy Facebook StatS and cHartS

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500 million users log into Facebook each day.
...a 48% increase from 2010 to 2011.
Source: The Social Skinny 2012


welcome
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3 Over 223 million

47 Handy Facebook StatS and cHartS

8

people in Europe are on Facebook.
Source: Search Engine Journal

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4

47 Handy Facebook StatS and cHartS

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people ages 25-34 use Facebook the most.

Source: Emarketer 2012
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5

47 Handy Facebook StatS and cHartS

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5
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new Facebook profiles are made every second.
Source: AllFacebook 2012

UU U U U
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6 Facebook users are...
llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll llllllllll

47 Handy Facebook StatS and cHartS

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Source: Emarketer

53% female

47% male
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7
Traffic is highest mid-week between

47 Handy Facebook StatS and cHartS

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1-3pm
Source: Bit.ly blog

t
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8

47 Handy Facebook StatS and cHartS

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Engagement is 18% higher on Thursdays & Fridays.
Source: Bit.ly blog

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

S

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9
There are 83 million fake Facebook profiles.
Source: CNN

47 Handy Facebook StatS and cHartS

14

!
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47 Handy Facebook StatS and cHartS

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10

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300 million photos are uploaded each day.

Source: gizmodo
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47 Handy Facebook StatS and cHartS

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The average

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time spent
20 minutes
per visit.
Source: Infodocket
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on Facebook is

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w w
47 Handy Facebook StatS and cHartS

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12

Every 60 seconds...

136,000 photos are uploaded

510,000 comments are posted.

293,000 statuses are updated

Source: The Social Skinny
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47 Handy Facebook StatS and cHartS

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50%
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of 18-24 yearolds...
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