fave Ford Case Study Analysis

Topics: Supply chain management, Customer service, Supply chain Pages: 4 (1088 words) Published: November 24, 2014
PGPME

2014

Group – 13
PGPME Class of 2014
MANAGEMENT INFORMATION SYSTEM
Case Study
FORD CASE STUDY ANALYSIS

TEAM MEMBERS:
ABHINAV GUPTA
ANSHU KUMAR CHOUDHARY
JATIN MAHANI
KALPESH GAWALI
VIKRAM M AVINA

Great Lakes Institute of Energy Management &
Research
Gurgaon, Haryana

Management Information System-Ford Case Study Analysis

Page 1

PGPME

2014

Comparison between ford and dell are summarized as follows:
a)
b)
c)
d)

Suppliers are close with nearby ship points.
External logistic suppliers are used to manage inbound supply chain. Customers are encouraged to use computers to balance supply and demand. Both companies are focused on strategic partnership with its suppliers.

There might be some similarities between Dell and Ford there are some difference in the operation of the companies.
a) Dell supplies its own inventory until it is used in the production but ford does not.
b) Dell forecast its demand with short term forecast and any change in instantly shared within the company and its suppliers. Ford relies on long term forecasting.
c) Ford supply chain is more complex then dell.
Following are the alternatives and options ford can apply
Alternative 1
Design a mixture of online and offline operations and form procedures to enable customization and ordering by customers over the internet but maintain physical dealerships as well.
Advantages:
a) Customization to customers, start a supply chain vertical integration business model.
b) Open new market segment and attract clients who like online shopping. c) Reduction in overhead and inventory carrying costs.
d) Direct control on customer service experience.
Disadvantages:
a) Costly, time consuming that requires internal and external changes which are not easy to handle and integrate with other operations.
b) Independent dealers will complain due to internal competition. c) Suppliers’ inability to keep up to speed with Fords modern IT technology. Alternative 2...
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