Fastrack Info

Topics: Luxury good, Watch, Luxury vehicle Pages: 6 (1593 words) Published: May 16, 2013
Fast track company profile
Fast track company profile

Fastrack is a wrist watch brand under Titan Industries which is the fifth largest watch manufacturer in the world. Titan is a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. Fastrack was launched in 1998 and its wrist watches were mainly youth oriented. After launching Fastrack sunglasses it became the largest sunglasses seller in India. The company has various ranges of bags, wallets and belts etc. It has opened its separate stores which mostly attracts the young generation.

Industry profile
Luxary goods industry
Luxury goods are products and services that are not considered essential and are associated with affluence. The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies.[1] With the clear differences between social classes in earlier civilizations, the consumption of luxury was originally limited to the elite classes. In economics, a luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income. Luxury goods are often synonymous with superior goods. Luxury goods are said to have high income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its demand will drop. Income elasticity of demand is not constant with respect to income, and may change sign at different levels of income. That is to say, a luxury good may become a normal good or even an inferior good at different income levels, e.g. a wealthy person stops buying increasing numbers of luxury cars for his automobile collection to start collecting airplanes (at such an income level, the luxury car would become an inferior good).

Popular Articles About Fastrack
Fastrack challenges taboos, ask people to let go of societal norms with its latest ad campaign

By Shephali Bhatt

A pink cupboard door opens and two young women stumble out of the closet, still fumbling with hot-pant zippers and tempramental skirts, and walk away in opposite directions. What were they up to inside? Well, they weren't playing Backgammon that's for sure. From slyly scooting out of the boy's hostel to ending up in a closet with another woman, the Fastrack girl has certainly moved on. The new Fastrack girl propagates 'coming out of the closet', an extension to the brand's 'Move On' philosophy. Fastrack launches Neon Disc range of watches

PTI Nov 21, 2007, 05.50pm IST

MUMBAI: Fastrack, the youth brand from Titan Industries, on Wednesday announced the launch of its Neon Disk range of watches, the first analog watch collection without hands, in the price range of Rs 1,195-2,195. The collection is unique in that it uses no hands to show the time. Two concentric aluminium discs, representing the hour and the minute, show the time with the help of markers cut out on the discs, a company release said.

Fastrack Fidelity

Muthukumar K, TNN Aug 8, 2007, 02.30am IST

Fidelity MF seems to have got its basics right on the equity front. Two years since the fund began its operations in India, several questions were raised as to whether it will be able to successfully implement its global investment practices in India. If one goes by the returns generated by its equity schemes in the past one and two years, it appears that Fidelity MF has succeeded in getting its initial footwork right. While we haven't assigned ratings to any of its funds - since we go strictly by the three-year track record - the initial performance looks encouraging. The Rs 2,891-crore Fidelity Equity fund managed to outperform its benchmark BSE 200 in the past one and two years, respectively. As on July 20, '07, it had given a one-year...
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