Fasto Food Market

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Evaluating Fast Food Nutrition and Marketing to Youth
Jennifer L. Harris, Ph.D., M.B.A. Marlene B. Schwartz, Ph.D. Kelly D. Brownell, Ph.D.

Fast Food FACTS: Evaluating Fast Food Nutrition and Marketing to Youth Authors: Jennifer L. Harris, PhD, MBA Marlene B. Schwartz, PhD Kelly D. Brownell, PhD Vishnudas Sarda, MBBS, MPH Amy Ustjanauskas Johanna Javadizadeh, MBA Megan Weinberg, MA Christina Munsell, MS Sarah Speers Eliana Bukofzer, MPH Andrew Cheyne, MA Priscilla Gonzalez Jenia Reshetnyak, MS Henry Agnew Punam Ohri-Vachaspati, PhD Rudd Center for Food Policy and Obesity November, 2010 Revised December 3, 2010

Acknowledgements
We would like to thank the following people for their valuable assistance in collecting data: Kelly Barrett Hannah Byrnes-Enoch, MPH Casey Carden Ashley Firth, MA Jay Imus Sharon Kirkpatrick, PhD, MHSc Sue Krebs-Smith, PhD, MPH, RD Carly Litzenberger Julie McComish Catherine Montgomery Kathryn O’Shaughnessy Doug Ranshaus Warren Sethachutkul Hannah Sheehy Kate Stearns Jill Reedy, PhD, MPH, RD Jackie Thompson Shannon Vargo Catherine Wright We would also like to thank our steering committee and other advisors: Frank Chaloupka, PhD William H. Dietz, MD, PhD Lori Dorfman, DrPH Steve Fajen Corinna Hawkes, PhD Shiriki Kumanyika, PhD, MPH Tim Lobstein, PhD Susan T. Mayne, PhD C. Tracy Orleans, PhD Lisa M. Powell, PhD Amelie Ramirez, DrPH Mike Rayner, PhD Mary Story, PhD, RD Stephen Teret, JD, MPH Ellen Wartella, PhD James G. Webster, PhD Jerome D. Williams, PhD Thank you to our colleagues at the Rudd Center, especially Rebecca Oren, Andrea Wilson, Megan Orciari and Tricia Wynne. We thank Cavich Creative, LLC, Chris Lenz, and Marian Uhlman for their assistance in preparing the manuscript and website. Finally, we thank the leadership and staff at the Robert Wood Johnson Foundation, with special thanks to the Childhood Obesity Team.

Support for this project was provided by grants from the Robert Wood Johnson Foundation and the Rudd Foundation.

Table of Contents

List of Tables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iv Ranking Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Appendix Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi List of Figures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .ix Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Methods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Fast food menus and nutritional quality. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Marketing practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Marketing outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Overview of...
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