McDonald's has been around for ages and is usually the first restaurant that comes to mind when you think fast food. Over the years McDonald's have learned to adapt with the changes of time. In 1955, McDonald's launched their first drive-thru window. The drive-thru has turned into a huge success with people needing to catch a bite to eat on the run and don't have the time to stop and go in to order. After 20 years since 1975, McDonald's decided to start a new time of the day, breakfast.
Starting with the Egg McMuffin, a sandwich that has everything you need to start your day out. After it was a huge success they added more to their breakfast line, making it your one stop shop for any picky eater you may have. The McGriddle was introduced in 2003 which includes maple syrup infused into pancakes satisfying your maple urge in the morning without having to sit down and eat it with a knife and fork.
Breakfast accounts for about 30% of the store's $2.5 million in annual sales each year. Since McDonald's has started the new darker and stronger coffee line for breakfast, sales has increased 7.5%. With introducing new products every year they continue to be number one in the United States. Their major competitors are Burger King, Starbuck's, and Wendy's, all of whom are trying to get their hands on a piece of the breakfast sales.
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(2008, 03). Fast Food Wars. StudyMode.com. Retrieved 03, 2008, from http://www.studymode.com/essays/Fast-Food-Wars-136140.html
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"Fast Food Wars." StudyMode.com. 03, 2008. Accessed 03, 2008. http://www.studymode.com/essays/Fast-Food-Wars-136140.html.