Fast Food Nation

Topics: Fast Food Nation, Fast food, Food Pages: 5 (1825 words) Published: April 8, 2012
Essay#1: Fast Food Nation: The Dark Side of the All-American Meal Analysis
One thing that most people don’t seem to understand about fast food restaurants is the harmful and unethical practice that comes with an order of a double cheeseburger with a side order of medium fries and a drink. Eric Schlosser, the author of “Fast Food Nation: The Dark Side of the All-American Meal,” had made several negative interpretation about the functionality of fast food corporation. Such interpretation can be in relations of what a typical Marxist would complain about, such as the fact that fast food corporation tends to do whatever means possible to reach the end of making a substantial amount of profit. In “Fast Food Nations: The Dark Side of the All-American Meal,” Schlosser targeted on the unethical practices of producing profit which includes the fabrication of sediment phrases, the systematic of mass production, and the management of poor quality with emphasis of large quantity. Some of the claims that Schlosser made can be viewed similarly to the aspects of Karl Marx and his believers, the Marxists. Many Marxists can strongly support Schlosser’s claim with a Marxist interpretation of an accusation of Capitalism. Marxist is known as a group of socialist and they believes that the government’s economy should be equally shared amongst all working classes. Without a doubt, Schlosser had exposed the fact that corporations like McDonalds, Carl’s Jr, Burger King, and so forth had made great profits from exploiting the nation’s vulnerable workers who are willing to work at any cost. These vulnerable workers can be just about anyone from teenagers to first generation immigrants. All in all, Schlosser had made a strong argument to persuade the nation from supporting profit-hungry Corporation by revealing of its unethical practices that may be a convincing factor for the nation to think twice before entering another fast food restaurant.

One of the many reasons why fast food restaurants are successful is because they know how to market themselves properly with small sentimental message that appeals to the community. Sentimental message might not mean much, but when families of the community are convinced that the restaurant cares about them, they will be inclined to support their business. It’s a shame that the community does not see the irony in their sentimental messages. Example of the irony would be Mcdonalds creating the Ronald McDonald House of Charity to ask customers for additional donations, in which all proceeds of that donation will help other counties hospital. The irony of this all is that fast food is also the reason why kids are unhealthy. It is also common knowledge that fast food is the leading cause of obesity and obesity can lead to various amount of health-related problem. Another reason why fast food restaurants are successful is because fast food industries target a younger audience such as children. Their techniques on children are simple, because children love collecting toys and items that relates to cartoon figures that they are familiar with. Therefore, these corporations would purchase patents and the rights to use their cartoon figure or icon on their product, which typically sells efficiently with kids. These items are not just popular amongst the children’s age group, but “many adult collectors have also bought Teenie Beanie Baby Happy Meals, kept the dolls, and threw away the food” (Schlosser 48). These cross promotions between brands has done two things; strengthens ties between fast food industries and companies and also create an irresistible addiction between collectors and the industries. Another marketing strategy that these fast food industries utilize is to slightly modify the collectible’s colors or parts to attract customers to spend a fortunate collecting a whole set of the same kind of toys. The surface of the fast food industries may be deceiving to the general public, but it certainly is not...
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