Fast Food Nation by Eric Schlosser
Tutorial: “What’s in the meat” – Meat and potatoes
Overview: A look into how the meat is prepared. What is in the meat that we don’t know about but still consume. How consumers love it because it’s cheap, quick and easy. Processing of meat, errors associated with the process of beef and chicken. Image Analysis: An effective image employs specific techniques to relay its purpose. This image of 6 year old Alex Donley uses the following techniques to influence the reader or viewers perception of the chapter. Framing, layout, colour, symbols and focus are all crucial aspects of the image. The image is a mid shot of the child’s face, resembling an individual school photo. His expression is relaxed, illustrating the perceived safety he holds. The image creates an association between the viewer and the child as they both share childhood in common. Layout, a critical aspect of an image ensures that the viewer is drawn in. He is positioned in the middle of the picture with the focus on his face to stage an effect. His positioning in the centre emphasises his importance. The image draws you in by questioning the significance of the image in relation to the chapter that follows. The child is bathed with light, emphasising his innocence in order to force you to consider your childhood and establish a relationship between the viewer and the image. The rest of the picture is darker in order to ensure that your focus remains on the child. By establishing the relationship between the child and the viewer, the image draws you into the chapter. The symbols contained within the picture enable you understand the purpose. The glasses symbolise knowledge and their particular style hint that the photograph was captured several years ago. His facial expression creates a sense of happiness about the picture until you discover the true meaning behind the image; it is a photo of a dead child. Your attention is first drawn to the face, after which...
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