"Fast Food Nation:" A Rhetorical Analysis
In Eric Schlosser's book, "Fast Food Nation", the author presents an in depth analysis of the fast food industry, from its origin of Southern California to its ubiquitous manifestation of today's culture. Schlosser argues that the fast food industry has used its political influence as a way of circumventing issues of health and working conditions, while greatly increasing profits and expansion. The intent of Schlosser's book is to impact the reader to stop and consider the consequences of eating at a McDonald's or similar chain. He expands upon his ideas in a series of broad and diverse ways such as criticizing schools that received payment for Coke machines and advertisements (53). He goes on to argue in chapter 4, "Success," that the expansion of the fast food industry accelerated franchising, which can be beneficial for both the company that wishes to expand and for the business oriented person who doesn't want to risk it alone. McDonald's has become a real estate giant by leasing property to franchisees which, Schlosser argues, keeps franchisees fully under the control of the corporation because the lease can be terminated. He points out what was once a step to becoming a millionaire is now at a 38.1% failure rate (98). Schlosser's view is successfully defended by his careful
and precise analysis of the fast food industry, effective writing dialect, and his ability intertwine statistics with moral and sympathetic appeal.
Schlosser's book is written for the general population, to which he is conveying a message. One effective writing device that Schlosser uses in this chapter is appealing to the readers' emotions effectively by creating a background for the individuals. The reader becomes sympathetic to the fast food workers as one learns of their daily lives. Schlosser's book is written for the general population which he is trying to convey his message to. He introduces the chapter with...
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