“KFC and how it localised its business in Rapidly Developing Economies”
“Think Global Act Local”
Chapter No. | Topic | Page No. |
1. | About KFC | 03 |
2. | KFC History | 04 |
3. | About Yum Brand | 10 |
4. | Case Study | 12 |
5. | Conclusion | 18 |
* KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. * Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken -- made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products -- from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan. * KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. |
Harland Sanders is born just outside Henryville, Indiana.
Harland Sanders holds a variety of jobs including: farm hand, streetcar conductor, army private in Cuba, blacksmith's helper, railyard fireman, insurance salesman, tire salesman and service station operator for Standard Oil.
In the midst of the depression, Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin, Kentucky. Sanders serves as station operator,... [continues]
Cite This Essay
(2012, 04). Fast Food Industry ...... StudyMode.com. Retrieved 04, 2012, from http://www.studymode.com/essays/Fast-Food-Industry-967697.html
"Fast Food Industry ....." StudyMode.com. 04 2012. 04 2012 <http://www.studymode.com/essays/Fast-Food-Industry-967697.html>.
"Fast Food Industry ......" StudyMode.com. 04, 2012. Accessed 04, 2012. http://www.studymode.com/essays/Fast-Food-Industry-967697.html.