Fast Food and Subway

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Letter of Transmittal

24th December, 2011
Mr. Abdullah Al Mamun (AHM)
Lecturer
School Of Business
North South University
Subject: Submission of business plan on an event management company Dear Sir,
It is a great pleasure for us to submit this business plan. We are pleased to inform you that we have thoroughly enjoyed working through this term paper and all of our representatives have contributed efficiently and moreover effectively to finish this significant report. This has enabled us to gain valuable knowledge and experience that is essential in our career development. Therefore, we would like to take this opportunity to convey our deep regard for your valuable guidance and sincere inspiration. We hope you will enjoy reading this paper.

Yours sincerely,
Sakif Mahmud0930188030___________________
Habiba Kibria0930795530___________________
Md. Farayez Rahman Khan0930115030___________________
Ehasan Ahmed0920389030___________________

Team Profile:
* Member: Sakif Mahmud
ID: 093-0188-030
Majoring in Marketing
7th semester, BBA department, North South University
Details
* Member: Md. Farayez Rahman
ID: 093-0117-030
Majors in Marketing & INB
7th semester, BBA department, North South University
Details: Director
* Member: Habiba Kibria
ID: 093-0795-530
Majors in Marketing
7th semester, BBA department, North South University
Details: Director
* Member: Ehasan Ahmed
ID: 092-0389-030
Majors in INB
8th semester, BBA department, North South University
Details: Director

Name of the company: SUBWAY
Tag Line
“Eat Fresh”
Subway’s slogan is perfect. How much more simple could they make their slogan to imply so much? Does any other national food chain come close to competing? You can see your food being made with tons of leafy greens piled high right before your eyes.

Mission Statement
To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.

Vision Statement
Our vision is to make our restaurants and operations as environmentally and socially responsible as possible. We will try to expand all over Dhaka city as well as outside the Dhaka city.

Core Values
The SUBWAY® chain is committed to customer satisfaction through offering high quality food with exceptional service and good value. The company:

- Takes great pride in serving its customers and communities - Seeks continuous improvement in all that it does
- Emphasis on an innovative, entrepreneurial approach to business - Expects fairness and mutual respect in all our activities - Acknowledges that the company's success depends upon the initiative taken individually and the ability to work as a team Company Guidelines for Employees:

We will have to follow the rules and regulations that will be set by the Franchisor in our case Subway. Instructions or guidelines are as follows: 1. Business week begins on Wednesday and ends on Tuesday. The hours the stores are open are:

Day:| Wed| Thurs| Fri| Sat| Sun| Mon| Tue|
Open | 8:00AM| 8:00AM| 8:00AM| 8:00AM| 8:00AM| 8:00AM| 8:00AM| Close:| 10:00PM| 10:00PM| 11:00PM| 11:00PM| 10:00PM| 10:00PM| 10:00PM|

2. Paychecks may be picked up: All pay will be available every other Friday. All team members are encouraged to have a bank account and take advantage of direct deposit. 3. 100% CUSTOMER SATISFACTION: In everything you do, in everything you say – do so in the name of providing 100% CUSTOMER SATISFACTION. * Provide Excellent Customer Service: The customer is the single most important factor in our business – without the customer, the business does not exist. And it is you who has the greatest influence on whether or not a customer will return...
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