fast food and health promotion
The International Journal of Urban Labour and
Leisure,
Vol 7, No. 2, October 2006
Examine the relationship between the Promotion of Healthy Eating and the Food that is consumed
Vivian Wong
Abstract
Healthy eating is a major concern of the public and has been under-researched for decades. A successful healthy eating campaign can help to raise awareness and in the long run, prevent and minimize long-term diseases such as high blood pressure, heart disease and cancer. This can also reduce the burden on the National Health
Service. For all of these reasons, this dissertation aims to determine what people eat, why they choose to eat the way they do and whether they feel the Government has done enough to promote healthy eating. Initially, this study examines the trends of contemporary food culture by sociologists and the marketing powers of promotion to increase student awareness on healthy eating. A discussion on Government policies indicates the efficacy of the Government to reach students with their healthy eating promotion in this country. This study uses qualitative research methods to determine the awareness of the students, on healthy eating and their opinions on the
Government’s attempt to promote a healthy nation. Based on the data gathered in this research, an evaluation was made on whether healthy eating promotion is effective in today’s student society. In this study, student choices of food were shown to be primarily affected by price, taste and peer pressure. This is in contrast with the available literature which suggests that social class, culture, the food industries and
Government campaigns are the main influences on people’s eating habits.
Introduction
This dissertation aims to understand how food is promoted and consumed by the public. Our choices of food are affected by many factors such as our social class, our culture, and the media and Government campaigns. Over the past thirty years a surge of interest has
Leisure,
Vol 7, No. 2, October 2006
Examine the relationship between the Promotion of Healthy Eating and the Food that is consumed
Vivian Wong
Abstract
Healthy eating is a major concern of the public and has been under-researched for decades. A successful healthy eating campaign can help to raise awareness and in the long run, prevent and minimize long-term diseases such as high blood pressure, heart disease and cancer. This can also reduce the burden on the National Health
Service. For all of these reasons, this dissertation aims to determine what people eat, why they choose to eat the way they do and whether they feel the Government has done enough to promote healthy eating. Initially, this study examines the trends of contemporary food culture by sociologists and the marketing powers of promotion to increase student awareness on healthy eating. A discussion on Government policies indicates the efficacy of the Government to reach students with their healthy eating promotion in this country. This study uses qualitative research methods to determine the awareness of the students, on healthy eating and their opinions on the
Government’s attempt to promote a healthy nation. Based on the data gathered in this research, an evaluation was made on whether healthy eating promotion is effective in today’s student society. In this study, student choices of food were shown to be primarily affected by price, taste and peer pressure. This is in contrast with the available literature which suggests that social class, culture, the food industries and
Government campaigns are the main influences on people’s eating habits.
Introduction
This dissertation aims to understand how food is promoted and consumed by the public. Our choices of food are affected by many factors such as our social class, our culture, and the media and Government campaigns. Over the past thirty years a surge of interest has
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