Fast Food

Chapter: 1

1: INTRODUCTION:
       
For many Pakistanis, eating out is one of the major forms of entertainment. Eating out is an event that families look forward to in Pakistan. Long lines of customers on the opening days, anxious to take a bite of Kentucky Fried Chicken or taste a Big Mac is enough to prove the point.

Why do people prefer to go out to eat? Is it the change that drives people to eat out? What does this signify? — The change for food or atmosphere — or both, particularly when the housewife or mother is also a good cook to serve tasty food at home? Or is it the status symbol associated with eating out? In Pakistan it could be any or a combination above factors. Whatever could be the reason, trends suggest that Pakistanis are eating out more often at present than ever before in the past.
2: BACKGROUND INFORMATION OF THE FOREIGN FAST FOOD OUTLETS:
The question arise that when these foreign fast food outlets build their roots at Pakistan? Few years back names of some such foreign food franchises like McDonalds, Pizza Hut and Kentucky Fried Chicken were not heard in Pakistan. But, today these names are very common even among the kids. Many more foreign food franchises are in the process of launching while many of those, already operating in Pakistan, are planning to open more branches in other big cities.

2.1: PIZZA HUT

         

Pizza Hut started its operations in 1994. Presently it has a total of many outlets in the country— 17 in Karachi and 20 in other cities. Pizza Hut, a fully foreign full-service franchise, they has plans to open a big chain in Pakistan by year 2020. The entrance of Pizza Hut in Pakistan has changed the trend in food service industry in many ways. As a result of which the four and five-star hotels are worried about their restaurant business as Pizza Hut offers a choice for the people to try out quality food in a full service restaurant with an ambiance. It also made many local fast food chains to completely... [continues]

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