Imagine yourself behind the counter or in the drive- through window at McDonalds. You are programmed how to act and what to say. You have been working there for three years and earn a salary of $5.50 an hour. You have never exceeded 29 hours while working there. These circumstances are true for over 40 percent of six million people employed in restaurants today (Ritzer 59). The reason for these circumstances are due to the change in our society by which the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impacts on the inequalities in the workplace, along with some theoretical discussions on the topic.
My belief is that the process of McDonaldization, where the ideology of McDonald's has come to dominate the world, has caused many restaurants to emulate McDonald's style of running a franchised restaurant chain in terms of efficiency, calculability, predictability, and control (Ritzer 60). First, before I discuss the impact of Mcdonaldization on restaurants, I will define what McDonaldization is. McDonaldization is the process by which the principles of fast-food restaurants are coming to dominate more and more sectors of American society, as well as, of the rest of the world (Ritzer). George Ritzer created this concept of McDonaldization as a continuation of Max Weber's theories on bureaucracies (Ritzer 61). Max Weber defines a bureaucracy as a goal-oriented organization designed according to rational principles in order to efficiently attain their goals. Its three main characteristics are that it has a division of labour, hierarchy of authority, and an impartial and impersonal application of rules and policies (www.faculty.rsu.edu/Theorists/Weber/Whome.htm). Thus, from that definition of a bureaucracy, one would conclude that...
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