Journal of Fashion Marketing and Management
Emerald Article: Fast fashion: a financial snapshot S.G. Hayes, Nicola Jones
To cite this document: S.G. Hayes, Nicola Jones, (2006),"Fast fashion: a financial snapshot", Journal of Fashion Marketing and Management, Vol. 10 Iss: 3 pp. 282 - 300 Permanent link to this document: http://dx.doi.org/10.1108/13612020610679277 Downloaded on: 07-08-2012 References: This document contains references to 40 other documents To copy this document: email@example.com This document has been downloaded 10511 times since 2006. *
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Fast fashion: a ﬁnancial snapshot
S.G. Hayes and Nicola Jones
Manchester Metropolitan University, Manchester, UK
Purpose – The purpose of this paper is to establish an objective measure for the success of fast fashion to deliver measurable ﬁnancial improvement. Design/methodology/approach – A statistical analysis of published ﬁnancial data has been used to determine if any statistically signiﬁcant difference exists between the ﬁnancial performance of retailers split into two groups; fast fashion and non-fast fashion Findings – The research shows that no statistically signiﬁcant difference exists between the ﬁnancial measures of the two groups. However, some objectivity is given to the claim that reduced inventory contributes to the ﬁnancial health of a fast fashion retailer. Research limitations/implications – The study was limited to published ﬁnancial data; for some retailers this was not available at all, for others, it was not available for each, and similar, years. Originality/value – To the authors knowledge, this is the ﬁrst paper to look objectively at the ﬁnancial beneﬁts associated with retailing to a fast fashion model. Keywords Fashion industry, Financial performance, Retailers Paper type Research paper
Introduction In recent years, retailers such as Zara, renowned for their ability to react almost instantly to current trends, have expanded throughout the world with unprecedented success....
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