Fast Company Analysis

Topics: Customer service, Dominican Republic, Vending machine Pages: 2 (430 words) Published: June 6, 2011
Company Analysis:

Fastenal Company was founded in 1967 in Winona, Minnesota by Bob Kierlin. During the first month of business, Mr. Kierlin only managed to make $157 in sales. Despite the slow start, Mr. Kierlin knew what he wanted to do to make Fastenal successful, and that was to provide the kind of service that keeps customers coming back. This is when “Growth Through Customer Service” was invented. Since then, “Growth Through Customer Service” has been the mission of Fastenal.

Fastenal is an industrial supply company and since 1967, 2,500 stores have opened across 50 states, Canada, Mexico, the Dominican Republic, Puerto Rico, Netherlands, Europe, China, and Singapore. Each store utilizes local inventory, outside sales staff, and on-site delivery vehicles to help save the customers’ time and money. Fastenal also owns and operates 16 Distribution Centers with a fleet of over 180 semi-trucks and trailers. Fastenal’s organization structure allows a customer to receive a fully-customized part hand delivered by an employee within three days.

Fastenal’s main inventory is fasteners like screw, nuts, washers, and threaded rod. Fastenal has over 700,000 individual inventory items that range from power tools to tape to janitorial supplies. Fastenal’s target market is mainly focused on companies that consistently need to buy parts for the jobs they need to complete regularly. Fastenal even has vending machines stocked with custom inventory to provide companies in need of access to certain parts without having to come into the store each time. Vending machines are critical to the business strategy of Fastenal; the machines provide excellent customer service and convenience without an employee having to be present. It ensures that the companies with the vending machine will continuously and consistently purchase products. Fastenal’s marketing plan relies on monthly product deals that are distributed to every account owner each month. Outside sales...
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