At spring and fall runway shows, fashion designers showcase their designs to photographers, writers, buyers, and celebrities. The photos and fashion features the writers and photographers produce as well as the purchasing action taken by retail buyers and fashion-forward celebrities influence the way in which the mass population receives the designer’s work.
Other designers draw their inspiration from these fashion designers and create affordable designs for the mass market. The fashion trend then continues in malls, shopping centers and boutiques around the area. Some trends start in one country and span multiple countries, while others remain confined to one region.
* Due to technological advancements, an increase in migration and communication flows especially in the wealthier nations such as Australia and America the contemporary world has over time been exposed to western media, lifestyle and culture. Western fashion has, as a result, crept its way into every culture and varying lifestyle and in some way has impacted upon them. Fashion, traditionally has functioned as a way of determining ones identity, social status, gender, beliefs and place in society. However, with the influence of globalisation on fashion a sense of uniformity has swept across the world, promoting western fashion as the idea of ‘trendy’ and ‘stylish’.