Fashion Photography

Topics: Photography, Fashion photography, Edward Steichen Pages: 7 (2252 words) Published: May 3, 2013


1. Executive summary 1
2. Introduction 2
3. History 4
4. Popular digital cameras 6

The purpose of writing this report is to enhance my knowledge on the topic that most interests me. Fashion photography is an essential part in the fashion world. The scope of writing this report is to learn all I can about fashion photography and use my findings in the future. I began my research by referring to some books from the library. Then I referred to the web. I learnt many interesting facts. I learnt about the techniques used in fashion photography, the lighting used, famous photographers, various cameras and its features and the types of fashion photography. It was a lot of fun working on this report.

Everyone wants to see exciting pictures of beautiful people and great products presented with incredible artistry. Nonetheless, the phrase fashion photography means different things to different people. Whether they are involved with the fashion industry or just a viewer of the final results makes a difference. To a photographer, fashion photography is a way to express himself, the models, and the products as one coherent piece of art. The fashion photographer tries to bring to all three a liveliness that transcends each one individually, and to simply make the viewer stop, stare, and think “wow! I want to go out and buy that Valentino evening dress or that pair of Jimmy Choo pumps or that new Louis Vuitton handbag!” although photographers may be limited by their budgets and by any reins that the creative director might place upon them, their goal is to invoke desire and passion in the viewer by creating a memorable shot. A photographer’s vision is ultimately his or her own unique way of seeing things; this uniqueness can be so successful and personal that one can simply look at an image by that photographer and identify who took it. The client, or designer, has a different view of fashion photography: as a way to bring their creations to the masses. One’s ability to become a world famous designer is very much tied to the abilities of the fashion photographer. Some of the most creative and memorable shoots are set up ,sometimes at extravagant costs. The final party involved with fashion photography is the public. After all, if no one admires these incredible shots painstakingly created by photographers and designers, what’s the point? The fashion photographer influences the viewer’s lives in so many ways- stoking in the viewer the desire to buy a product, and sometimes even creating fads that change the way an entire generation looks or feels about itself. Fashion photography is also a way for the public to see what the rich and famous are wearing, connecting the public with the unreachable. Fashion photography is fashionable.

Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Over time, fashion has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. The images are no longer exclusively devoted to flaunting clothes and fashion items, but also exotic locations, story lines, and gorgeous models. Ultimately, fashion photograph involves informing viewers of what a product looks like, and what buying and wearing that product might convey to their friends. There is no underestimating the power of combining beautiful people, beautiful clothes, and beautiful accessories like jewellery, shoes and handbags.

The science of photography was slow to develop. Chief among the reasons that photography took...
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