The industry will create additional employment opportunities for over 50,000 skilled professionals like fashion designers and merchandisers.
Indian companies’ heavy investment in the industry, ready availability of designer wear in shopping malls and consumers’ interest in designer wear and exposure to western media are the main reasons behind the quantum leap, the report said.
The Indian fashion industry accounts for barely 0.3 per cent of the international industry’s net worth. Currently, the global designer wear market is worth about Rs.1,80,000 crore and growing at 10-10.5 per cent every year, an Assocham analysis said.
As per the estimates, Indian designer wear commands a category engagement of 66 per cent for male customers and 57 per cent for female customers, according to the analysis.
The category engagement in western designer wear is 5 per cent. Excluding western wear, the per capita per annum spending on designer wear for men is Rs.48,627 and Rs.56,271 for women.
About 60 per cent of male shoppers and 72 per cent of female shoppers prefer shopping for designer wear in departmental stores. Comparatively, 46 per cent of male buyers and 38 per cent of female buyers vouch for exclusive brand showrooms, the analysis said.
The government should establish more fashion institutes across the country with R&D facilities in each State or at least every zone so that the regional expertise in apparel are brought to light and blended with other regional and international deigns to produce high breed design, according to the organisation.
The frequency of purchase is the highest amongst youngsters. However, women in the 41 to 50 years age group are also big shoppers. The northern and western... [continues]
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