fashion forecast
FASHION FORECAST IN INDIAN RETAIL
Key Words: Modern, Creative, Forecasting, Direction
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Abstract
This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons, attempting to weave an international feel with Indian styles, colors and emotions. Under the background of traditional arts, crafts and textiles, this paper attempts to provide an insight on the growing upper-middle Indian society and their obsession for fashion.
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Patricia Sumod, Associate Professor, Fashion Design Department
NIFT Mumbai
2015
“Fashion is not something that exists in dresses only. Fashion is in the streets, fashion has to do with ideas, the way we live, what is happening” – Coco Channel
Fashion maybe the only concept in India which proves one to be ‘modern’. In India everyday life and fashion rarely merge due to various aspects like environmental, climatic, societal, etc. The international fashion worlds moves at a break-neck speed, to cope with this fast-changing world of fashion, marketing segmentation and targeting techniques are rapidly evolving in India, from traditional, static, demographic-based criteria to dynamic, modern-day lifestyles and psycho graphic influences. To define fashion forecasting one could say it is the general direction for a particular trend an inclination of a particular style. Fashion Forecast is also meant to show a general tendency in a specified direction of fashion movement. Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It cannot be just termed as a tool which determines or identifies customers by age, geography or income, but more by looking into how and why they
Key Words: Modern, Creative, Forecasting, Direction
--------------------------------------------------------------------------------------------------------
Abstract
This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons, attempting to weave an international feel with Indian styles, colors and emotions. Under the background of traditional arts, crafts and textiles, this paper attempts to provide an insight on the growing upper-middle Indian society and their obsession for fashion.
--------------------------------------------------------------------------------------------------------
Patricia Sumod, Associate Professor, Fashion Design Department
NIFT Mumbai
2015
“Fashion is not something that exists in dresses only. Fashion is in the streets, fashion has to do with ideas, the way we live, what is happening” – Coco Channel
Fashion maybe the only concept in India which proves one to be ‘modern’. In India everyday life and fashion rarely merge due to various aspects like environmental, climatic, societal, etc. The international fashion worlds moves at a break-neck speed, to cope with this fast-changing world of fashion, marketing segmentation and targeting techniques are rapidly evolving in India, from traditional, static, demographic-based criteria to dynamic, modern-day lifestyles and psycho graphic influences. To define fashion forecasting one could say it is the general direction for a particular trend an inclination of a particular style. Fashion Forecast is also meant to show a general tendency in a specified direction of fashion movement. Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer. It cannot be just termed as a tool which determines or identifies customers by age, geography or income, but more by looking into how and why they